Lots of people have gotten Resell Rights products and I’ve had people asking me how to best use them so I thought I’d quickly step through one way you can use the Resell Rights products to help make you money, build your list and build your relationship with your customers and prospects.
Resell Rights products — be they just Resell/Resale Rights, Master Resell Rights/Master Resale Rights or Private Label Resell Rights products — give you the rights to resell the products to other people. Sometimes they also allow you to give them away; just read the rights license. (Click here for more information on what Resell Rights products are and ways to use them).
Assuming you already have a domain name (try 1 & 1 if you need one), hosting account (my favorites are Blue Host and Host Gator) and e-mail management/autoresponder account (I use Aweber), here are the 15 steps to best use Resell Rights products to improve your business:
1. Find some products that fit together well, maybe they all talk about different ways of getting traffic or different aspects of how to be an affiliate marketer or whatever; just make sure they complement each other.
Of course, make sure the products are something your existing prospects and customers will want to buy and/or, if you’re looking to start something new and drive traffic to it, then it can be any set of products where together they are better than apart; but remember to do some research to find what hot topics have buyers waiting for your solution.
2. Take some really good products (two or three is enough) and make those your primary products, that is, the central part of your offer.
3. Take some other products (two or three is enough) and make those your bonus products; to enhance the total offer.
4. Take another product and use it as a freebie; this will help attract propsects and build your list.
5. Take some more products for your back-end (at least one or two but there can be more); these need to make what they just bought even more valuable and will increase your average value per customer.
6. Take some additional products (at least one but three or four is better) for unannounced bonuses; these help build your relationship with your customers and reduce refunds.
7. Create a sales page. Usually the easiest way to do that is look at the sales pages for your primary products (step 2 above) and find the best one (the one that hits the most emotional triggers for your intended audience.
Then add the other primary products to that sales page using the best sales copy from those other primary products’ sales pages.
Be sure to put you payment button or link on the sales page (like a PayPal button, PayDotCom button or your 1ShoppingCart link) in place of the one already there.
8. (Optional but recommended) Create some new graphics, like e-book covers and header graphics to differentiate yourself some from everyone else.
You can also create some graphics for your affiliates to use when they promote your product.
9. Add an “exit pop” to the give away the freebie (step 4 above); I use Virtual Smart Agent but there are other good ones also.
If someone tries to leave the page without purchasing then, have the window pop up telling them that they can get a free product just for giving you their e-mail address. This capture the e-mail address right from the pop up and put it directly in your list (like your Aweber list) or you can have it go to a new page where they sign up there.
Note though, that if you are using Google AdWords, they don’t like pages that have any type of pop ups.
Alternately, or in addition to, you can use the freebie on a squeeze page solely for list building purposes and then later try to get them to your sales page from the follow up e-mails you send.
10. Create an opt-in page so you can capture the customers e-mail address after purchase (unless you are using an integrated solution like 1ShoppingCart or Infusionsoft).
This is similar to step 9 but it is a list of customers not a list of prospects. It is always better to separate the two if possible.
11. Create a special offer or one-time-offer page (or pages) that people go to after they’ve confirmed the e-mail address they entered in the opt-in page. You can use the upsell/downsell method.
If you are using 1ShoppingCart you can get it to do this semi-automatically; you still need to create the page but it will manage getting the customer from one page to the next.
12. Create one or more download pages where they can download the products they purchased; like the sales page take one of the existing download/thank you pages and add the additional products — 1ShoppingCart will create a thank you page where people can get download their products if you use them for digital delivery.
Put one or more unannounced bonuses on this page and also some other offers, either of your own products or other people’s products who you are an affiliate for.
You can talk to other marketers and do an ad swap, that is, trade putting their ad on your download/thank you page if they’ll put your ad on theirs.
13. Create an autoresponder sequence in your e-mail management program (again, like Aweber). Have at least 5 follow up e-mails up to 10 or 12, spaced appropriately.
In the first, third and fifth put in unannounced bonuses they can download.
In all the e-mails put some tips or other information related to the original products; mention upcoming bonuses in all e-mails.
In every third or fourth one put in an ad for a product (yours or someone else’s).
14. Invite affiliates to promote your products, give them at least 50% commission on up to 100% if you just want to build your list; if you have good back-end products that you can get to convert well (that is, that many people will want to buy) you can even offer more than 100% commission.
Provide them with things to help them like graphic banner and ads, e-mail swipe files they can use to send to their lists, free products they can give their lists, text ads, audio ads, video ads, PPC ads, etc.
Anything you can provide to your affiliates that will help them will make it more likely they will promote your product which helps them and you.
15. Test and tweak the sales pages uncluding the offer to maximize conversions.
Conclusion
There you have it, 15 steps to take to succeed with Resell Rights products; one of the very best things is that, after you set it up, it then just runs on auto-pilot, making sales for you over and over without you doing anything.
Of course, you MUST to get traffic to the sales page but the above is how you have somewhere for that traffic to go.
Another great thing is that you can do this over and over, so get one sales page working and bringing consistent money and then do the process again and again.
Leave a comment below if you have any questions or feedback.
Talk soon,
The Shameless (but Ethical) Marketer
http://www.Twitter.com/DavidHusnian
O.Y. I guess I need to say, although you’re marketers so you already know this, that for most of the links above I will get a small commission if you actually sign up through the link. Here is a summary of the resources:
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We’re going to look what they are, why you’d want them and how to use them.