Hi there…
After I couldn’t use my computer for 3 days,all the while making a stupid mistake on my Source Code Goldmine now delayed “product launch”(see my last post) —oops,I am not supposed to say that (last time I promise) and also trying to get 2 products out it has been a hectic time since my last “real”post about a week ago.
I’ve got a lot to say but I want to make sure I continue the brief “basics of resell rights”foundation I was talking about.
Where was I now,umm…I explained about the major types of rights you’ll find.
Okay,now I want to talk about the good,the bad and the ugly of Master Resell Rights (MRR).
As you might remember from my last post in this “series”,with master resell rights,the product’s creator does NOT allow you or anyone else to edit the content of the product and,to be brutally honest,the product is offered as basically “take it or leave it”.
This isn’t necessarily a major problem (or even a bad thing) if the quality is good but if it isn’t then you are pretty much stuck with it (other than return it for a refund).
In fact,MRR is a good thing. Sure,it would be great to customize your product so it was uniquely your own,that is,have Private Label Rights (PLR),but the truth of the matter is that most people do not make any changes whatsoever so paying for PLR is usually a waste of money.
(Note though,to differentiate yourself and provide added value it is always good to change and enhance you rights products —you well sell more)
Do be stupid like I was and DO NOT FORGET to be sure and READ the included license for the exact rights (read my last post about a mistake one can make without reading the license!)
Rights licenses can be pretty weird sometimes in what they allow and don’t allow (sometimes they even contradict themselves). When in doubt,contact the person who sold it to you and/or the creator and ask them.
What Do You Get?
What you get with an MRR product is so non-standard that let me tell you what you should except to get so you can easily make some money with your purchase.
A Product
Well duh 
Without a product obviously you’ve go nothing you can actually use,but what I mean is you need a product of “sufficient”quality.
Unless you’re going after the “I want any old junk and I want it for free”market you’re going need to product that,well,that people would want.
You’re probably asking,“What does that mean?”
Can I give the standard cop out response? It depends.
It depends on the situation (target audience,methods of marketing,topic,etc.).
But “it depends”is not a very satisfying answer so let’s assume you are marketing to an “average”Internet Marketer.
When you are marketing to marketers you need to think of their customers,not them (your direct customers).
So you want a product that provides at least these things:
- It is clear and understandable. It should be well written using correct “native style”language (whatever the language is) if it is a book (you know what I mean ;it should easy to learn and use if it is software and it should be quality audio and video (without being hard to understand,again,I think you know what I mean).
- It provides value,at least as much as it costs to purchase it but it should provide WHOLE LOT more. What is value? It means that the purchasers is better off having purchased your product than before;the better off they are,the more value you are providing.
- It is current. No matter how kicka$$ the product is or how much a person has learned,if the information is outdated and no longer applicable,all that learnin’is not helping them towards their personal goals. That is,after all,the reason they purchased in the first place.
A (Well Done) Sales Page
This is really more important than the product because even with a good product if you can’t make people understand its “goodness”in a way and language that convinces them to buy,you won’t make many sales.
The sales page needs to draw the person in,show them how it will personally make their life better in some way that is important to them (not to you the seller).
It should focus on the benefits not the features and answer all the questions that may stop a person from buying (things like value for the price,trust and credibiilty and risk avoidance).
Without a sales page then you’ll need to create one and,even if it doesn’t scare you,it isn’t a trivial task even for the best copywriters so you really want a sales page included.
Other Sales Material
A really nice to have are other sales material like graphics (buttons,banners,headers,3-D product images),AdWords ads,e-mail,blog entries and more.
You will not usually find much of this,maybe a product image and a header or button or something.
But if you can get it,take it!
That should help you have a basic understanding of Master Resell Rights products. Of course,there’s a boatload more to know but it all begins with the stuff we talked about here.
It also reminds me of something,so I will plug my partners site.
She sells her “Silver Packages”with a PLR/MRR product,sales page,e-mail sequence,AdSense/Clickbank enabled Web site (with topic related content) and more.
Go to http://www.eBusinessToGo.com to check it out. (personally I am not wild about her initial page or her site layout but she has some good products and lots of “goodies”)
The included book will fly off the shelves as it is written to be specifically attrective to the people particularly interested in the niche/topic. It almost sells itself!
The included sales letter has an almost hypnotic pull pretty much guaranteed to get high conversion rates to maximize your profits and build a list of buyers.
Not only will the Silver Package do all that for you but there is an entire money making Web site designed to help build strong relationships with your customers (which you can turn into additional sales) and to get your even more money from each customer via AdSense,Clickback and other hot selling products.
Hey,imagine all you can do with the included e-mail,the niche specific articles (hint:use them to improve your traffic and search engine positioning using article directories and Web 2.0 sites),the AdWords ad,the included keyword list and so much more.
All of it designed to maximize the money YOU make and help make your dreams a reality.
Well,that isn’t the greatest but right off the top of my head its okay and should illustrate the point.
Next time,dare I say tomorrow,we’ll look at Private Label Rights products
Have a fun Halloween!!!!!!!!!
P.S. I purchased Michael Rasmussen’s Get More Buyers video course and I am impressed and I recommend you check it out.
On the other hand,private resale rights give resellers more freedom to do whatever they would like with the e-book. They can resell and modify the content of the e-book in any way that they see fit.
Yes and no,but the focus of this post was master resell rights,the next one is for private label rights!