Before we look at how to profit from PLR products I’d like to show you what steps we’ll be following to go from nothing to actually selling online:

1. Find a hot market of buyers
2. Find a PLR product to base your product on
3. Take that PLR product and create your product
4. Get everything set up to sell your product
5. Market your product
6. Track your progress

As an aside, I’d like to mention that not all PLR products are created equal.

Some are of really good quality and others are very bad – bad English, bad organization, outdated and sometime just plain wrong. So you need to be careful where you get your PLR products.

Of course, all the products (PLR and others) I sell have gone through a 4 point check to make sure they are of good quality but not everyone is so careful or conscientious; see the resources and other blog posts for other places to get good PLR products (of course, I’d prefer you get them from me

Finding a Hot Market

Now, the proper way to approach selling, online or offline, is to find buyers, hoards of them, who are clamoring for a solution and give them that solution.

But you might wonder how that works when you are looking for PLR products so you are restricted to getting what PLR is available.

That would be a great question.

You could have a new, unique product created for you. It’s a good way to approach it but it can be pretty expensive.

What you need to do is find a balance between all those buyers just waiting for you and what you can actually provide them.

The way I recommend is to find profitable markets, see the free gift in my last blog post at [*URL*] for a very simple basic way to do that or at least start finding the market; we’ll look at doing keyword research just below.

Then see if you can find a PLR product that solves the need. If you can great, if not then you need to find another market (unless the market you found is so good then you might seriously consider having the product created for you).

Keyword research

You’ve probably heard of keyword research, heck, you’ve probably done keyword research so I don’t need to go into a long explanation of what it is; anyway that is a topic for another time

Let me just say that it is really just finding the words and phrases people are searching for on Google, Yahoo! and other places; as simple as it sounds it is very fundamentally important to know how to do it well and, of course, to actually do it!

What you do is use keyword tools and type in one of more keywords or phrases.

Some popular (and good – I use them all!) tools are:

• Google’s Keyword Tool at https://adwords.google.com/select/KeywordToolExternal
• WordTracker’s tool at http://www.StreetGuideToResellRights.com/Recommends/WordTracker
• Keyword Elite http://www.StreetGuideToResellRights.com/Recommends/KeywordElite

You start with general terms in your niche, say tennis. Then look at what people are searching for and find more specific keywords, say tennis serve.

Put that into the tools and see what results you get, that is, what are people searching for that’s related to serving in tennis.

Eventually you’ll get to a something more specific than just tennis, maybe it’s “improve second serve” or something like that, it can even be something as “improving a woman’s second serve.”

These 3 or 4 word phrases are called “long tail keywords” and this is where you are more likely to find actual buyers instead of just people browsing or surfing around the Internet.

Remember how I suggested that what you are looking for are potential customers who have a want or a need that your new product can satisfy? Well, the way I try to find such people is by using ‘want’ or ‘need’ words when I am searching for suitable keywords or phrases.

After you’ve done that you should do additional research at Google (search results, Insights, Trends, AdWords ads, etc.), QuantCast, Clickbank, Yahoo! Answers and others, but the important point to understand is that you need to find a list of keywords that buyers are searching for so you can drive those prospects to your sales page or blog or whenever your sales funnel starts.

One tip that will help you it to use some “qualifier” words to help you find buyers for things that you can find products for; after all, if there are lots of buyers but you can’t find any PLR product to use to sell to them they don’t do you any good.

Some qualifier words are:

• Blog
• Buy
• Discussion
• Forum
• Guide
• Help
• How to
• Information
• Resource
• Seminar
• Tips
• Training

Just add those to the front or enter of your keywords and your results will be more likely to find buyers as well as find products your can sell them.

Next time we’ll look at the next step, where to find PLR products.

Please leave questions and comments in the comment section below.

Talk soon,

David
The Shameless (Ethical) Marketer
http://www.StreetGuideToCopywriting.com
http://www.StreetGuideToResellRights.com
http://www.StreetGuideToWebTraffic.com
http://www.FromTheDeskOfDavid.com
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com

O.Y. The link to the video is
http://www.StreetGuideToResellRights.com/Training/CreatingContent/CreatingContent.html