Basics of Resell Rights Products

So we all start with some basic level of knowledge I’ll spend just a little bit of time giving a grounding in what resell rights products are and how to use them. This way, no matter when you start reading or whatever your knowledge and experience level you’ll get something out of it.

Let’s get to it…

Products bundled with resell rights are an easy and inexpensive way to get some cash online. “Yeah right. Uh huh.” Now, if you’ve tried selling resell rights products and failed you’re probably saying that. Despite that, it’s a very true statement. Resell rights products are second only to being an affiliate at generating quick bits of cash particularly for those without much money and experience. The problem isn’t with the resell rights products or the theories about what to do with them the problem is with you. I know because I was the problem when I started. I kept getting in the way of my success even though I was sure I was doing “everything right.” Don’t worry, there is a “cure” :-) There is a misconception that resell rights products are really dead opportunities because there are so much of it and so many people are buying and selling the things; they believe you must have your own product to succeed. To that, I say… bu****it. There are a number of reasons why that isn’t true but, to me, the 2 major ones I see are:

  1. The fact that “people (know how to) buy but they don’t (know how to) sell”
  2. The fact that “people think and plan but they don’t act”

Fortunately, once you realize the problems there are simple ways around them that are much easier than creating new products, particularly for those less experiences or those light on cash. Don’t get me wrong, I think having your own products are great — I have some and am creating more — but a person can do pretty good solely with resell rights products if they know what to do and, this is a key point, actually do it. Some years ago, resell rights products were a lot more rare and expensive. I remember sometime in the early part of this decade, a little after 9/11 I think, that the resell rights for an e-book were hundreds of dollars or even thousands of dollars. Now, if you have the money and the list, those prices are still profitable but today resell rights products are almost always under $100, very commonly under $50 and it is quite common for them to be under $10. In fact, I currently sell 10 different packages of 8 products (almost exclusively with resell rights) for $37 a package (a bit over $4.50 per product) and you can get bundles of them for even less cost per product. (Anyone who wants a coupon to get 27% off — marketing speak for $10, in this case — just let me know) My monthly 8-8-8 Sale, on the 8th of every month, sells them for $1.11 per product. That wasn’t meant to be a shameless plug for my products (well, at least consciously it wasn’t :-) but others like Frugal Friday, Wacky Wednesday, Ken Reno, Todd Gross, the Champignys, and others have inexpensive resell products. The point is that you can get an unending supply of resell rights products for relatively little money. Shoot, I bet you could average one new resell product a day for a month for $100. So why are people struggling if so much stuff is available… well, see above; buying and not doing (or doing the wrong things)

What Do All Those Different Rights Mean?

That is, what the different type of rights means and what can be done with them. Really good question and it was one of the things I found confusing. I wasted time and money because I didn’t understand that at the beginning; I just thought I did. Everyone made it so confusing and, to be honest, many people still make it confusing and difficult. The most common different types of resell rights licenses available online are:

  • Resell Rights (RR)
  • Master Resell Rights (MRR)
  • Private Label Rights (PLR)
  • Giveaway Rights (GR)

There are numerous other things like Branding Rights, Unrestricted Rights, etc. but the most common and the ones you want to focus on to make money are the above three. In a nutshell:

  • Resell Rights usually means you can sell the product to others
  • Master Resell Rights usually means that you have Resell Rights and can also sell those resell rights to others
  • Private Label Rights usually means that you can edit the product and, most of the time, resell it too (beware here though that some PLR licenses say you can edit but you cannot sell — I’ve been burned by this a few times).
  • Giveaway Rights usually means you can free give the product to others but not sell it; sometimes it is “brandable” meaning you can insert a few of your specifics into it (name, URL, affiliate links, etc.)

I’m not going to spend a lot of time explaining them because I have a book that does it better. Click here to download 7 Infamous Resell Rights Questions Answered. Hey, that book is a perfect example of what you can do with resell rights products. I purchased rights to the original version and then rewrote it and now I sell it (I also give it away as you see!) That’s it for now, next time we’ll look more into these basics It should be “funner” next time ;-) Talk soon… David Husnian O.Y. If you have any suggestions for this blog, stuff you wanna know more about on how to use and make money with resell rights products, feel free to put a comment on this post or write me at

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