Previously we looked at the basics of Resell Rights products,what they are,what to look for,what to be careful from and where to get them.
Now that you’ve got some cool,products customers will “die for”it is time for “the show”,the reason you purchased the product in the first place.
TIME TO SELL!!!!!!
How to Get Started
Well,you need to have some things ready and done before you can sell. You need:
1. A Packaged Product
This may seem like “What? I just purchased a packaged product”. I thought the same also.
But I found that I liked to repackage the product to organize it better,to add my own rights license (which is usually better than the included one) and even add some additional things like a sales page or
instructions.
Your choice,but either way it all starts with a package.
2. Rights License
Hey,speaking of the rights license,you gotta decide what rights you are going to give to your customers. This decision is driven by the rights you own and your current goals for the product.
The advantage of “giving up”more rights is that your product is more attractive and can command a higher price. Whether that means mo’money for you changes with the situation.
The disadvantage is that you are creating competitors just hungry to “steal”your money. Of course,if you do a better job or you’re looking short term you might say “bring it on!”It can increase the amount of buzz over a product increasing what everyone gets
Before you ask,“so what should I do?”
Let me say,again,“it depends”.
My advice,look at what you are trying to accomplish with a product and “give away”as much as you can. Your goals could be anything from short-term profit to list building to a long-term business with the product to viral marketing to …
Ultimately,you’ll only win by giving away as much as you can.
3. “Gimme the Money!”
You won’t get any money if you don’t have a way to collect it.
You need a “payment processor”.
An easy and inexpensive way is to sign up for a free PayPal account. You then put the PayPal button on you sales page and when people purchase it goes to your PayPal account.
PayPal has some security issues which I’ve talked in my e-mails but it it generally quick,easy and reliable. Despite its negatives,some people base their entire business on just using PayPal.
There are many other options,Clickbank,1ShoppingCart,PayDotCom,2Checkout,etc. so this part shouldn’t be hard to take care of (nice to know isn’t it).
4. Sales Page
A sales page is your “salesperson”,it greets your visitors and tries to get them to purchase your product.
Usually this comes with your Resell Rights products but if it doesn’t you must have one.
One idea is to try creating a cool video sales page instead of (or in addition to) a “normal”sales page
5. A Storefront
You need to have a place for people to come and read your sales page;the options here are many.
You could have a Web site,you could use a blog (even one of the free one) and it’s actually possible to do it strictly via e-mail but this is a much harder sell and restricts the traffic you can get.
But you need someplace to “sell from”and put your payment button.
“I’m Set Up,Now What?”
1. Get Your Product Online
First,you’ve got to get everything on the Net. Do this via FTP or via your hosting company’s file management capability (like CPanel’s File Manager).
2. Get Traffic
Then,you’ve got to get customers to your “store”;that is,get traffic.
This is such an important issue that I’m creating a completely other blog just for this topic.
Briefly,there are many ways to get traffic. You can purchase traffic (pay-per-click,like Google AdWords),you can use social bookmarking and networking sites,you can use video and audio,you can use articles,and much more.
I don’t want to dwell on traffic a lot here,look for my other blog soon,but among other places you can get information is in my 8-8-8 Sale Traffic Package and Traffic Success Pack which gives you some good traffic information as well as some actual products you can sell!
3. Build Your List
I would STRONGLY SUGGEST —I can’t emphasize this enough —to start building a list.
This isn’t really “required”but just sign up for an AWeber account (or one of its competitors) and capture the name and e-mail address (or at least the e-mail address) of your customers and prospects. Note,I personally would shy away from iContact because of how they handle issues (I had a REALLY bad experience with them).
This could be the critical factor in your ultimate success.
What Else?
That is really the basics,sure there are details but focus your actions on achieving those things;just get them done and you’ll be way ahead.
Okay,this “beginner’s guide”is done.
In the future we’ll look at issues,new products,have more in depth looks at specific topics and anything else related to Resell Rights products.
Talk soon,
P.S. I recently got this unrestricted PLR product called “Firesale Profits Revealed”. Since we just talked about fire sales last time,I thought it would be a good gift for you. You can learn something and you can have a product you can literally do anything you want with —there’s even a sales letter! I will tell you that in places the English needs some work so you should spend a little time,should be no more than an hour,cleaning that up;it is certainly readable as it is but just a little “off”a signal it wasn’t written by someone from the “English”countries,primarily,Australia,Canada,New Zealand,U.K. and the U.S. Take it and make your life better! Oh yeah,get it here!
