Resell Rights products — be they just Resell/Resale Rights, Master Resell Rights/Master Resale Rights or Private Label Resell Rights products — give you the rights to resell the products to other people. Sometimes they also allow you to give them away; just read the rights license. (Click here for more information on what Resell Rights products are and ways to use them).

Assuming you already have a domain name (try 1 & 1 if you need one), hosting account (my favorites are Blue Host and Host Gator) and e-mail management/autoresponder account (I use Aweber), here are the 15 steps to best use Resell Rights products to improve your business:

1. Find some products that fit together well, maybe they all talk about different ways of getting traffic or different aspects of how to be an affiliate marketer or whatever; just make sure they complement each other.

Of course, make sure the products are something your existing prospects and customers will want to buy and/or, if you’re looking to start something new and drive traffic to it, then it can be any set of products where together they are better than apart; but remember to do some research to find what hot topics have buyers waiting for your solution.

2. Take some really good products (two or three is enough) and make those your primary products, that is, the central part of your offer.

3. Take some other products (two or three is enough) and make those your bonus products; to enhance the total offer.

4. Take another product and use it as a freebie; this will help attract propsects and build your list.

5. Take some more products for your back-end (at least one or two but there can be more); these need to make what they just bought even more valuable and will increase your average value per customer.

6. Take some additional products (at least one but three or four is better) for unannounced bonuses; these help build your relationship with your customers and reduce refunds.

7. Create a sales page. Usually the easiest way to do that is look at the sales pages for your primary products (step 2 above) and find the best one (the one that hits the most emotional triggers for your intended audience.

Then add the other primary products to that sales page using the best sales copy from those other primary products’ sales pages.

Be sure to put you payment button or link on the sales page (like a PayPal button, PayDotCom button or your 1ShoppingCart link) in place of the one already there.

8. (Optional but recommended) Create some new graphics, like e-book covers and header graphics to differentiate yourself some from everyone else.

You can also create some graphics for your affiliates to use when they promote your product.

9. Add an “exit pop” to the give away the freebie (step 4 above); I use Virtual Smart Agent but there are other good ones also.

If someone tries to leave the page without purchasing then, have the window pop up telling them that they can get a free product just for giving you their e-mail address. This capture the e-mail address right from the pop up and put it directly in your list (like your Aweber list) or you can have it go to a new page where they sign up there.

Note though, that if you are using Google AdWords, they don’t like pages that have any type of pop ups.

Alternately, or in addition to, you can use the freebie on a squeeze page solely for list building purposes and then later try to get them to your sales page from the follow up e-mails you send.

10. Create an opt-in page so you can capture the customers e-mail address after purchase (unless you are using an integrated solution like 1ShoppingCart or Infusionsoft).

This is similar to step 9 but it is a list of customers not a list of prospects. It is always better to separate the two if possible.

11. Create a special offer or one-time-offer page (or pages) that people go to after they’ve confirmed the e-mail address they entered in the opt-in page. You can use the upsell/downsell method.

If you are using 1ShoppingCart you can get it to do this semi-automatically; you still need to create the page but it will manage getting the customer from one page to the next.

12. Create one or more download pages where they can download the products they purchased; like the sales page take one of the existing download/thank you pages and add the additional products — 1ShoppingCart will create a thank you page where people can get download their products if you use them for digital delivery.

Put one or more unannounced bonuses on this page and also some other offers, either of your own products or other people’s products who you are an affiliate for.

You can talk to other marketers and do an ad swap, that is, trade putting their ad on your download/thank you page if they’ll put your ad on theirs.

13. Create an autoresponder sequence in your e-mail management program (again, like Aweber). Have at least 5 follow up e-mails up to 10 or 12, spaced appropriately.

In the first, third and fifth put in unannounced bonuses they can download.

In all the e-mails put some tips or other information related to the original products; mention upcoming bonuses in all e-mails.

In every third or fourth one put in an ad for a product (yours or someone else’s).

14. Invite affiliates to promote your products, give them at least 50% commission on up to 100% if you just want to build your list; if you have good back-end products that you can get to convert well (that is, that many people will want to buy) you can even offer more than 100% commission.

Provide them with things to help them like graphic banner and ads, e-mail swipe files they can use to send to their lists, free products they can give their lists, text ads, audio ads, video ads, PPC ads, etc.

Anything you can provide to your affiliates that will help them will make it more likely they will promote your product which helps them and you.

15. Test and tweak the sales pages uncluding the offer to maximize conversions.

Conclusion

There you have it, 15 steps to take to succeed with Resell Rights products; one of the very best things is that, after you set it up, it then just runs on auto-pilot, making sales for you over and over without you doing anything.

Of course, you MUST to get traffic to the sales page but the above is how you have somewhere for that traffic to go.

Another great thing is that you can do this over and over, so get one sales page working and bringing consistent money and then do the process again and again.

Leave a comment below if you have any questions or feedback.

Talk soon,

The Shameless (but Ethical) Marketer
http://www.Twitter.com/DavidHusnian

O.Y. I guess I need to say, although you’re marketers so you already know this, that for most of the links above I will get a small commission if you actually sign up through the link. Here is a summary of the resources:

• To get domain names: 1 & 1
• To get a Web hosting account: Blue Host and Host Gator
• To get an e-mail management/autoresponder account: Aweber, 1ShoppingCart or Infusionsoft
• To get a payment processor: PayPal, PayDotCom or 1ShoppingCart
• To get exit pop software: Virtual Smart Agent

.

This post from: Street Guide to Resell Rights. To read more post like this, head over to Street Guide to Resell Rights

15 Steps to Using Resell Rights Products

Well, that’s usually true but there is so much more you can do with PLR products than just that.

I going to talk about some strategies for using and promoting PLR products and I’m sure you’ll find at least one thing that will make a difference in how you use PLR products.

Among some of the most popular ways to use Private Label Rights products is for content, for promotion and just for selling directly to your customers to make you more money.

The strategies we’ll be looking at here are small little things you can use but separately, and particularly together, they can make a big difference.

We will focus on 5 strategies you can use to tell your customers why buying your PLR products is to their advantage and how they can benefit.

They are: “Time is Money”, “Make It Your Own”, “Leaked Chapter”, “Firing You Boss” and “Viral Affiliate”, let’s look at each of them…

1. The “Time is Money” Strategy

This strategy points out to your prospects that to “create a product is time consuming” and makes sure they realize how much time they will be saving by just purchasing your PLR product.

Another thing to point out to persuade your prospect is that fact they get a product “without writing a word”. To many people it is enticing not having to research and create an information product. Of course, that isn’t the best practice but it is what many people want and even more do!

The idea that your prospect can “create your own products — FAST” using your PLR product to almost “instantly sell” is another thing you can point out.

If you feel you prospect is on the fence then you can use the “is it really worth it to create yourself” phrase so that your prospects think twice about creating their own information product. You want to remind them about “all the work it is to create a product that sells”, such as, researching, writing and editing, creating graphics and a web site, copywriting, etc.

Just remember that savvy information marketers know that time is more valuable than money so focus on that as part of your sales pitch.

2. The “Make It Your Own” Strategy

This strategy is basically the opposite of the “Time is Money” strategy in that you are touting that they can take your PLR product and “completely change it however they wish”.

This allows them to add new information, update old information, delete anything they want, or even add their own personality without rewriting the whole thing.

There are two main reasons so do this rewriting.

1. 1. To “target the content to a specific niche” or market
2. 2. To “make the content unique ” that nobody else has

3. The “Leaked Chapter” Strategy

This strategy to “leak” a chapter to create special reports to sell or give away and point out to your prospects that they can use your PLR product to create special reports.

They can just extract a chapter or two or parts of one or more chapters and use those as a give away to help build a list or to give their customers a taste of the PLR product so they’ll buy more readily; sort of like getting a sample to taste in an ice cream shop.

If you include a squeeze page you can get ever more leverage by telling them that “a squeeze page is included” so they have an easy ay to capture e-mail addresses and building a list.

You know what they say “the money is in the list.”

If the PLR product is large, hundreds of pages in size, you can pull out one or more chapters and sell them as a product on their own.

Whether for list building, as smaller products to sell or if even tell them to “create bonus products”; be sure to point out this will “increase their conversions.”

4. The “Firing You Boss” Strategy

Some words are what are called “power words” (see http://streetguidetocopywriting.com/blog/writing-copy/words-mightier-than-the-sword) and help attract and entice your prospects; “imagine” is one of them – Joe Vitale calls it a “hypnotic word.”

So you can say “imagine working for yourself” or “imagine being able to go tell your boss you’re quitting your job”, this is the goal of many Internet Marketers and having them imagine it while looking at your products gets you that much closer to the sale.

A sort of subcategory is having them imagine other things they value highly like “imagine having lots of time to spend with your family” or “imagine being able to take that dream vacation” or “imagine having that car you’ve always dreamed about” or ‘imagine…”

You can also point out that using your PLR products they could “create multiple streams of income” and make big money by having “lots of online ‘shops’” each of which is making money for them 24/7.

5. The “Viral Affiliate” Strategy

Point out to your prospects that they can “turn the keywords into affiliate links” to add another income source; you could even include or sell software that will do it for them! Most marketers like to add affiliate links to the products so pointing it out will help them like your PLR products better.

In fact, with just a little work you could create a list of affiliate programs and point out the “a targeted list of affiliate programs is included” with your PLR product so they won’t have to find them for themselves.

As an added benefit to you, if those affiliate programs are multi-tiered you could even use your links to the affiliate programs so that you earn some off of sales your customers make.

Another thing you can tell your prospects is “allow your affiliates to use the content”, meaning they can create promotional material, for their affiliates, with your PLR products; after all, the more tools you give affiliates, the more sales they can make for you and in-the-know marketers are aware of that,

One cool idea to attract more affiliates is the strategy “give the resell rights to customers”, that is, customers can get rights to sell your PLR products just by signing up as your affiliate. You just point out to them how they can “make their money back” by selling your PLR product as an affiliate and how they “don’t have to do any work” because it’s your sales page and your sales process and they just send people using their link.

Conclusion

There you have it, 5 ways to position your PLR products to help turn your prospects into customers:

1. The “Time is Money” Strategy
2. The “Make It Your Own” Strategy
3. The “Leaked Chapter” Strategy
4. The “Firing You Boss” Strategy
5. The “Viral Affiliate” Strategy

Using those will help you use you PLR products to make your more profits and all it takes is “reminding” people of the benefits of PLR and how they can use them for profit.

It all boils down to helping your customers be more successful makes you more successful.

Leave me a comment on how you are, or can, use these “reminder” strategies to sell more PLR products.

Talk soon,

The Shameless (Ethical) Marketer
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com
http://www.SecretsOfGoogleAdWords.com
http://www.MadMondaySale.com
http://www.2ForTuesdaySale.com

O.Y. If you’re looking around for PLR and other Resell Rights products go to http://www.8-8-8Sale.com as there are lots of PLR products to choose from for a incredibly low price

This post from: Street Guide to Resell Rights. To read more post like this, head over to Street Guide to Resell Rights

5 Strategies to Making More Money with PLR Products

1. Personal Use Only (PU): Read and use the information for you personally
2. Giveaway Rights (GR): You can give it away to others for no cost
3. Resell Rights (RR): You can sell it to others
4. Master Resell Rights (MRR): You can sell the Resell Rights to others
5. Private Label Rights (PLR): You can modify the product

Each of those categories has many subcategories of what you are allowed to do; you need to read the rights license of each product to be sure of your exact rights.
For example, some PLR products allow you to resell the product but you cannot claim authorship of it, while other PLR products require that you must claim authorship.

Please note that owning a PLR product doesn’t give you the right to sell it, only change it; be sure to check the rights license to see if you get resell rights also.

Many PLR products come with unrestricted PLR which means that you can do whatever you want with them; this is the type we’ll be looking at for a while. I’ve had some questions about ways to profit from PLR products so I’m answering them in this blog so everyone can benefit.

You may be wondering what you can do If you have unrestricted Private Label Rights to a product, here is a sampling of some options just to give you an idea:

• Claim authorship
• Change the title
• Add new content
• Modify some or all of the content
• Remove any of the content you wish
• Use the content for your Web site or blog
• Create articles for article directories
• Give it away
• Sell it
• Add it to a membership site
• Do nothing, just sell it as is (not recommended)

The best way to profit from a PLR product is to take it, make enough changes so that you add value and differentiate yourself from everyone else and sell it (or give it away to viral product.)

We’ll start at the beginning and go through the entire process of how to be earning some money using PLR products.

I am going to use the new few blog posts to not only talk about using PLR products but to give you an example.

There is an unrestricted PLR product I have named Hot Trends. It is video training on how to find and make money with hottest trends of the day; it is 6 videos, AVI files, one on each topic.

What I am going to do is:

1. Edit each one to add a intro page and an exit page
2. Add some royalty rights music from http://www.MusicForInternetMarketers.com
3. Create flash files from them
4. Put a link on each of these blog post to the next video
5. Put a download link to let you download each video
6. Give you full PLR rights to each video
7. Package all 6 videos up, along with a sales page, and give that to you as another PLR product.

Be here next time!

The Shameless (Ethical) Marketer
http://www.StreetGuideToCopywriting.com
http://www.StreetGuideToResellRights.com
http://www.FromTheDeskOfDavid.com
http://www.8-8-8Sale.com

O.Y. The link to the video is http://www.StreetGuideToResellRights.com/Training/FindingHotMarkets/FindingHotMarkets.html

This post from: Street Guide to Resell Rights. To read more post like this, head over to Street Guide to Resell Rights

Introduction to and Profiting from PLR Products