Rebrand Rights are very much like Giveaway Rights, but they are even better

We’re going to look what they are, why you’d want them and how to use them.

Part of that confusion is that the term is not always used the same way by all people.

Fortunately, it’s all easy to understand and in just a few minutes from now you’ll know just about everything you want to know about them.

What Are Rebrand Rights?

Basically, Rebrand Rights allow you to “brand” the product - usually an ebook, report, or software program – before you give it away or sell it.

By “brand” I mean you can edit a few things in the product, things like affiliate links (the most common), the author’s name and the resource box. You then can give them away, or rarely sell them, to customers and prospects.

You can’t change anything else but the few things the original author let you and usually this is done via some branding software that it included with the Rebrand Rights product.

Quite commonly you can give your customer Giveaway Rights to the product.

The difference between Giveaway Right, Reprint Rights and Rebrand Rights are:

1. With Giveaway Rights, you must give the original file away and can’t use the content on any of your Web properties; you don’t get the original source file
2. With Reprint Rights, you don’t give away the actual original file like with giveaway rights but you take the contents of the file about put it on your Web page or blog or where ever, so you should get the original source file
3. With Rebrand Rights, you must give or sell the original file away and can’t use the content on any of your Web properties but you have the option of changing selected things like affiliate links before you give it away); you can only change what the author allows and don’t get the original source file. You can let your customers have Giveaway Rights

Why You’d Want to Use Rebrand Rights

Rebrand Rights most frequently refer to reports, digital books/e-books and software that you can add your links to.

Successful marketers know that, like Giveaway Rights, you can use it to build your list and reward your customers but since you can give away the product you get a tremendous viral effect.

This about it, if you gave it to 100 people you’d have 100 people knowing about you BUT if just 25% of them gave it to 100 you’d have an additional 2,500 people knowing about you and if just 10% of those gave it to 100 people you’d have an addition 25,000 people knowing about you!

All because you gave away a product with your name and links; an amazing way to expand your presence in your niche – think of it as having a great salesperson!

Rebrand Rights products can provide a huge boost in amount of traffic and list subscribers you get.

It’s like having affiliates that you don’t have to pay!

How to Benefit from Rebrand Rights Products

You can take Rebrand Rights products and do the following.

Build Your List

Like Giveaway Right, the most common way to use Rebrand Rights products is to brand them and then give them away.

Take your rebranded product and give it away on a squeeze page (a page that gets e-mail address in return for the product.)

Easy to do and it works great for building you list but it is even better than Giveaway Rights because other people help you build it.

You can even get affiliates to promote your squeeze pages and let them help you build your list, see Easy Way to Get Affiliates to Promote Your Squeeze Page.

Use as a Thank You

Use rebranded products as a thank you to existing prospects and customers; thanking them for having purchased your product, for being on your list and just to help cement your relationship with them.

You can also use it as a thank you for someone coming to any of your Web properties; just give it away without obligation.

Keep your in their minds so when they are ready to purchase what you have to offer they’ll think of you.

Sell It

If the specific rights allow it, you can sell Rebrand Rights products to add an additional source of income to your business.

Use as a Bonus

You use Rebrand Rights products as a bonus for buying something from you; you can tell them about it or delight them with it as an unannounced bonus.

You can do the same thing a special, surprise bonus for signing up for your list.

Give It to Your Affiliates

As you can with Giveaway Rights products, you can give Rebrand Rights products to your affiliates to help them grow their business as well as promote your products.

They then give it away using any of the methods above.

To get even more participation try swapping rebranded products, they can give you theirs for you to use and you can give them yours for them to use, so they feel you’re getting even more value.

Submit to Giveaway Events

You can, of course, submit Rebrand Rights products to giveaway events if they allow them, some will and some won’t.

This is an easy way to gain the benefits for list building without doing a lot of additional work.

Conclusion

Rebrand Rights products, products that you are allowed to brand with your links and name freely use as content is a super, quick and easy way of list building, driving traffic, and building relationships.

Some ways to use them are:

• -Put on a squeeze page to build your list
• Use as a thank you to existing prospects and customers or to new leads
• Sell it
• Use as a bonus to a paid product or as surprise bonuses
• Give then to your affiliates so they can benefit
• Submit them to Giveaway events

Do you use Rebrand Rights products?

If so, great? How has it helped? What lessons have you learned?

If not, why not? What is stopping you? What are your challenges?

Please leave a comment below and let me know.

Talk soon,

The Shameless (Ethical) Marketer
http://www.Twitter.com/DavidHusnian
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com
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http://www.MadMondaySale.com
http://www.2ForTuesdaySale.com

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