Like Giveaway Rights, there is confusion about what Reprint Rights are, why you’d want reprint rights and how to use them.

Part of that confusion is that the term is not always used the same way by all people.

Fortunately, it’s all easy to understand and in just a few minutes from now you’ll know just about everything you want to know about them.

What Are Reprint Rights?

In a nutshell, Reprint Rights are rights that let you take content – usually articles and reports – and “reprint” them, that is, use them, on your Web site, blog, e-mail, etc.

You can’t change them or sell them and you usually need to include the original author’s information (resource box).

These are the same rights that giveaway products have and there are 2 differences between them:

1. With Reprint Rights, you don’t give the actual original file like with giveaway rights but copy the contents of the file onto your Web page or blog or where ever
2. With Giveaway Rights, you must give the original file away and can’t use the content on any of your Web properties

Why You’d Want to Use Reprint Rights

As mentioned, Reprint Rights usually refer to articles or reports that are allowed to be reprinted elsewhere for others to read.

There are huge advantages to that because you can have continuous stream or additional content for your blogs and Web sites without taking the time or spending the money to create it.

Successful Internet Marketers know that having lots of great, new content keeps people attracted to them and makes the search engines sit up and pay attention; showing their love by higher search results positions.

How to Benefit from Reprint Rights Products

You can take Reprint Rights products and do the following.

Build Your List

There are many ways you can build your list with Reprint Rights products; here are some quick and easy ones:

• Start a newsletter and have people sign up for it; use Reprint Rights products to get content for it.
• Take a Reprint Rights report and put it on a Web page, then put a sign up (squeeze) page in front of it and after someone signs up they can read the report on the Web page
• Take a Reprint Rights course or reports and put a sign up page in front of it and after someone signs up they can read the report or course via an e-mail or a series of e-mails

Each of those ways will help you build a larger list.

Use as a Thank You

You can use Reprint Rights products to thank people already on your list by periodically sending them a link to a report or article that would be valuable to them.

You can also use it as a thank you to people who come to one of your Web properties (blog, site, lens hub page, etc.) by put the Reprint Rights product on a Web page and providing them with a link to it without asking for their e-mail address.

This helps in keeping your relationship with your customers strong and keeps you on their minds.

Use as a Bonus

Give access to a Reprint Rights report or article series as a bonus for purchasing your products.

This could be an announced bonus or a surprise, unannounced one.

Give It to Your Affiliates

Provide a link to affiliates so they can use your Reprint Rights products to help them grow their own business.

It saves them the time of finding it and creating a Web page for it, it’s best if you can customize the page to each affiliate; this shouldn’t be difficult with a little technical work.

Use as Content

As I mentioned, a really great way of using Reprint Rights products is to use it for content on your Web properties.

Having a lot of great content and having a lot of fresh content will help you get higher search engine ranking.

Conclusion

Reprint Rights products, products that you are allowed to freely use as content is a great and cost effective way of driving traffic, list building and relationship marketing.

Some ways to use them are:

• Put on a squeeze page to build your list
• Send in an e-mail or e-mail series
• Use as a thank you to customers
• Use as a bonus to a paid product
• Provide to your affiliates so they can benefit
• Use as content on your Web properties

Do you use Reprint Rights products?

If so, how? How has it helped? What lessons have you learned?

If not, why not? What is stopping you? What are your challenges?

Please leave a comment below and let me know.

Talk soon,

David

The Shameless (Ethical) Marketer
http://www.Twitter.com/DavidHusnian
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