When most people think of promoting products with Private Label Rights (PLR),they usually thing of products they can put their own name on and then sell.
Well,that’s usually true but there is so much more you can do with PLR products than just that.
I going to talk about some strategies for using and promoting PLR products and I’m sure you’ll find at least one thing that will make a difference in how you use PLR products.
Among some of the most popular ways to use Private Label Rights products is for content,for promotion and just for selling directly to your customers to make you more money.
The strategies we’ll be looking at here are small little things you can use but separately,and particularly together,they can make a big difference.
We will focus on 5 strategies you can use to tell your customers why buying your PLR products is to their advantage and how they can benefit.
They are:“Time is Money”,“Make It Your Own”,“Leaked Chapter”,“Firing You Boss”and “Viral Affiliate”,let’s look at each of them…
1. The “Time is Money”Strategy
This strategy points out to your prospects that to “create a product is time consuming” and makes sure they realize how much time they will be saving by just purchasing your PLR product.
Another thing to point out to persuade your prospect is that fact they get a product “without writing a word”. To many people it is enticing not having to research and create an information product. Of course,that isn’t the best practice but it is what many people want and even more do!
The idea that your prospect can “create your own products —FAST” using your PLR product to almost “instantly sell” is another thing you can point out.
If you feel you prospect is on the fence then you can use the “is it really worth it to create yourself” phrase so that your prospects think twice about creating their own information product. You want to remind them about “all the work it is to create a product that sells”,such as,researching,writing and editing,creating graphics and a web site,copywriting,etc.
Just remember that savvy information marketers know that time is more valuable than money so focus on that as part of your sales pitch.
2. The “Make It Your Own”Strategy
This strategy is basically the opposite of the “Time is Money”strategy in that you are touting that they can take your PLR product and “completely change it however they wish”.
This allows them to add new information,update old information,delete anything they want,or even add their own personality without rewriting the whole thing.
There are two main reasons so do this rewriting.
- 1. To “target the content to a specific niche”or market
- 2. To “make the content unique ”that nobody else has
3. The “Leaked Chapter”Strategy
This strategy to “leak”a chapter to create special reports to sell or give away and point out to your prospects that they can use your PLR product to create special reports.
They can just extract a chapter or two or parts of one or more chapters and use those as a give away to help build a list or to give their customers a taste of the PLR product so they’ll buy more readily;sort of like getting a sample to taste in an ice cream shop.
If you include a squeeze page you can get ever more leverage by telling them that “a squeeze page is included” so they have an easy ay to capture e-mail addresses and building a list.
You know what they say “the money is in the list.”
If the PLR product is large,hundreds of pages in size,you can pull out one or more chapters and sell them as a product on their own.
Whether for list building,as smaller products to sell or if even tell them to “create bonus products”;be sure to point out this will “increase their conversions.”
4. The “Firing You Boss”Strategy
Some words are what are called “power words” (see http://streetguidetocopywriting.com/blog/writing-copy/words-mightier-than-the-sword) and help attract and entice your prospects;“imagine”is one of them – Joe Vitale calls it a “hypnotic word.”
So you can say “imagine working for yourself” or “imagine being able to go tell your boss you’re quitting your job”,this is the goal of many Internet Marketers and having them imagine it while looking at your products gets you that much closer to the sale.
A sort of subcategory is having them imagine other things they value highly like “imagine having lots of time to spend with your family”or “imagine being able to take that dream vacation”or “imagine having that car you’ve always dreamed about”or ‘imagine…”
You can also point out that using your PLR products they could “create multiple streams of income” and make big money by having “lots of online ‘shops’” each of which is making money for them 24/7.
5. The “Viral Affiliate”Strategy
Point out to your prospects that they can “turn the keywords into affiliate links” to add another income source;you could even include or sell software that will do it for them! Most marketers like to add affiliate links to the products so pointing it out will help them like your PLR products better.
In fact,with just a little work you could create a list of affiliate programs and point out the “a targeted list of affiliate programs is included” with your PLR product so they won’t have to find them for themselves.
As an added benefit to you,if those affiliate programs are multi-tiered you could even use your links to the affiliate programs so that you earn some off of sales your customers make.
Another thing you can tell your prospects is “allow your affiliates to use the content”,meaning they can create promotional material,for their affiliates,with your PLR products;after all,the more tools you give affiliates,the more sales they can make for you and in-the-know marketers are aware of that,
One cool idea to attract more affiliates is the strategy “give the resell rights to customers”,that is,customers can get rights to sell your PLR products just by signing up as your affiliate. You just point out to them how they can “make their money back” by selling your PLR product as an affiliate and how they “don’t have to do any work” because it’s your sales page and your sales process and they just send people using their link.
Conclusion
There you have it,5 ways to position your PLR products to help turn your prospects into customers:
- The “Time is Money” Strategy
- The “Make It Your Own” Strategy
- The “Leaked Chapter” Strategy
- The “Firing You Boss” Strategy
- The “Viral Affiliate” Strategy
Using those will help you use you PLR products to make your more profits and all it takes is “reminding” people of the benefits of PLR and how they can use them for profit.
It all boils down to helping your customers be more successful makes you more successful.
Leave me a comment on how you are,or can,use these “reminder” strategies to sell more PLR products.
Talk soon,
The Shameless (Ethical) Marketer
http://www.8-8-8Sale.com
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O.Y. If you’re looking around for PLR and other Resell Rights products go to http://www.8-8-8Sale.com as there are lots of PLR products to choose from for a incredibly low price
