In the world of Internet Marketing content still is king and providing unique and interesting content is one of the best ways to “live the life” dreamed about by those in the Internet marketing business.

But how do you do that without spending every minute writing or spending wads of cash to get it written for you?

The answer is simple… Private Label Rights content.

If you don’t know what Private Label Rights (PLR) are let me give you a very quick overview.

Private label rights allows you to take existing content like a digital article or book (an e-book) and edit it however you wish, within the guidelines of the license of course.

Almost always you can also put your name on it, whether you edit it or not, and sometimes you are required to put your name on it.

Some examples of what you could do with PLR:

1. Add additional content, even book chapters, not already in it and create new digital books and articles
2. Put you affiliate links into it, either replacing existing links or adding new ones
3. Update or remove content that is out-dated so it is fresh and new
4. If the PLR product is articles you could combine them into a digital book.
5. If the PLR product is a digital book you could, split it up into multiple articles, e-books, reports or electronic courses (e-courses)

One final thing, their is a common misconception that Private Label Rights also gives you Resell Rights and that just isn’t true.

Frequently, you do get resell rights to PLR products but the have to be specifically granted so don’t assume you can resell the product just because you have private label rights; always check the license BEFORE you buy and don’t buy if you can’t find out.

Why Rewrite PLR Content

You need content to sell and content to bring your hordes of traffic but where do you get that content (and believe me you need lots of good content to get lots of good traffic – free traffic is definitely not “free”).

I say PLR products are a great way to get that content.

You hear many people say how PLR isn’t good because everyone buys and sells the same product or they don’t want Google to penalize them for duplicate content.

I disagree completely. I love well-research and written PLR because it saves me time and money, that is, time and money I don’t have to spend to create it from scratch. It requires:

1. Little or no research
2. Simple and inexpensive rewriting talent instead of a full fledged author
3. Relatively less time to rewrite than create (more money saving because of that)
4. Less concern about legal content because you own the rights to it

So the reasons to rewrite PLR content are to save time, to save money, to create a product unique to you and to not get a duplicate content penalty.

By the way, it should take an hour or two to research and write a typical article but it should only take about 15 minutes or so to rewrite it; so you saving at least 75% of the time and cost of creation.

For a digital book the percentage of time savings is even greater.

Cleaning Up with PLR Content

There are a number of ways to use to rewritten PLR content to pad, if not stuff, your bank account. Here are a couple of them:

Link Power Using Article Directories

One of the absolute best ways of making money with rewritten PLR content is by submitting them to article directories.

Article directories are powerful multi-channel traffic generators you should be using them to promote your Web properties.

Put a link in the resources box of the article, and other places if the directory allows, and you’ll get targeted traffic (the best kind in these ways:

1. A direct link from the article directory to your Web property so when someone reads the article that can click to go to your site
2. Direct links from everyone with goes to the directory and put your article on their Web property (a great article can be on lots of other people’s sites)
3. Indirect links from people who show your article on their sites via RSS feeds or Twitter
4. Lots of Google Love from all those one-way links from authority sites like the article directories and all the other sites who have you article on them

All that will bring in more targeted traffic and then multiply that by every article you submit.

Makes you want to run out and invest in and rewrite lots of PLR content doesn’t it!

Just remember that the biggest and most powerful article directories like Ezine Articles have guidelines so you need to own the rights and you need to rewrite it so it is unique – same topic but different words.

Plus that will just make you look more professional and expert; not bad things in the world of online marketing.

One last thing, you’ll see advertised services and software that will submit to umpteen thousand directories. That is, at best, worthless, and possibly harmful.

There is only a handful, or at most two handfuls, of article directories that have any real “power” so submitting to the others won’t do you much good and if you submit the same article to lots of Web site this could be considered “article spam” or “sparticles” and might actually harm you.

I just submit to one primary directory (Ezine Articles) and use the others now and then depending upon the situation and niche.

Create Kick-a$$ Products

Another great way to make money with rewritten PLR content is to create unique products that are in demand by buyers.

Do some market research, both before and after, your invest in the PLR content and then take it and rewrite it to be just what your research shows you people want to buy.

Let’s take a quick example, I looked at Google Trends and I see that Raw Food has a nice consistent upward trend for the last 6 years.

Further research shows me that there are thousands a month for “Raw Foods Vegan” and even more for “Organic Raw Foods” and that their trend is moving at a faster pace than just general “Raw Foods”.

So taking “Organic Raw Food” I check commercial viability, competition and other factors and end up with “Raw Diet Food for Women” as a good topic.

I then went out and found 50 articles for $5, 50 more for $1, some reports for $10, PLR Raw Food recipe books and a number of other PLR products I could use.

Now, I am wary about the quality of the content that’s too cheap unless I know to source but there is enough content that, for not too much money, I can have enough to create a digital book.

I take the content I’ve gathered, do some additional research on the Internet and rewrite the content into a product and, hopefully, some bonus products as well.

The entire process should take a couple of days, maybe a week if you’re not full-time and not experienced.

Get it all up on the Internet, drive traffic, tweak it so it is optimized and collect your money.

Then, when it’s making you some consistent money, do it all again (and again and …) with another topic or, hint, modify it slightly so it becomes “Raw Diet Food for Men” or “Raw Diet Food for Children” or …; it works great!

Conclusion

Making money with PLR products is a great way to either break into Internet Marketing or to really grow your business.

It doesn’t cost much to get started and you can get a nice business from PLR products, I know people who make well over 6 figures a year just from PLR products.

And using rewritten PLR content instead of creating it from scratch saves time, saves money, still gives you a product unique to you and you don’t have to worry about any possible duplicate content penalty.

Two great ways to use PLR content are by submitting the rewritten content to article directories and creating unique products to sell or give away or, better yet, both!

Next time we’ll talk about how to rewrite the content to maximize the value without costing a lot of time and money.

Please leave your questions and comments below, I answer every comment; plus you can get yourself a link back to your site

Talk soon,

The Shameless (Ethical) Marketer
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com
http://www.SecretsOfGoogleAdWords.com
http://www.MadMondaySale.com
http://www.2ForTuesdaySale.com

O.Y. You can get some PLR content at http://www.StreetGuideToResellRights.com/Recommends/888sale and PLR articles on a variety of topics at http://www.StreetGuideToResellRights.com/Recommends/111107Articles