In the first part of this series we saw why rewriting PLR content is a powerful way to make a lot of money online and 2 ways of using it to maximize your profits.

In this second part we will be looking at the various options for rewriting and why you would or would not use each option.

I go from what I consider the worst options to the best options.

Content Wrapping

One method of pseudo-rewriting PLR content is something called content wrapping.

This is where you add an introduction at the top of some PLR content and a conclusion at the bottom of it but don’t change anything else.

You can do this manually or get software to help do it for you.

Advantages: it is quick to do and you no longer have 100% duplicate content.

Disadvantages: the remaining amount of duplicate content is so great that it doesn’t really differentiate you much and doesn’t pass the “duplicate content” filters so you’re limited in what you can do with it.

Notes: Some people do content wrapping and then do small changes elsewhere in the document, particularly to add keyword phrases.

Content Spinning

Content spinning is taking PLR content and replace words, phrases and sentences with synonyms and other content that means the same thing; you can also move around entire paragraphs.

There is a lot of software to do “spinning” and as nice as that sounds usually the content produced by spinning software is almost always pretty bad and sometimes it’s even unintelligible; some isn’t too bad though.

Some require you to modify the content to indicate words and phrases that can be replaced and you have to put in the various replacements. It then creates lots of similar content by randomly replacing some of the words and phrases.

This requires a lot more work upfront by you but it does a much better job of producing readable content.

Advantages: it is relatively quick to do and you can get a lot of unique content. There is lots of software to help and the content will usually pass the duplicate content filters.

Disadvantages: if you do it manually it is labor intensive and if you use software the quality of the spun content can be bad; although it is usually easier to fix the content to correct the English than write from scratch.

Notes: Be sure you don’t just use spun content without serious review.

Manual Rewriting

The method that produces the best rewritten content is if you rewrite it yourself (others, see next option).

PLR content a great way to start because you don’t have to do the research and you don’t have to structure the content. You then just go through it and make it uniquely yours by:

1. Adding your own ideas to the content. For example, one of the things I’ve done with a PLR digital book is add a lot of footnotes highlighting and explaining specific important points
2. Add and inject your own “voice” and personality into the content.
3. Update sections that are old and have changed since the content was originally written
4. Remove sections that aren’t applicable or important anymore
5. Add charts, graphics, screenshots, audio, video, checklist, whatever will make it unique and more valuable to prospects

Correcting any mistakes including spelling and grammar

Advantages: it produces the best content, unless you aren’t a good writer, and it the most uniquely yours with no duplicate content filters to worry about.

Disadvantages: it is labor intensive although there is software that help you research and write to make it easier.

Notes: This way is a great way to do it except some people don’t write well, fear writing or don’t have the time; also it may not be the best use of your time. For all these reason the next option is also recommended.

Outsourcing

You can outsource any of the above options but the best overall approach is to outsource the manual rewriting.

You can hire service companies and individual writers to take your PLR content and rewrite it into something new and original.

Advantages: it produces the great content, the best if you aren’t a writer, and it saves you time and effort which could be used in a better way.

Disadvantages: it requires a cash outlay although an article rewrite should be under $5 and a digital book rewrite under $100. You are also more at the whim of the writer so sometimes you don’t get what you want when you want it; you’ll need to weed those people out and find the ones who are responsive to you.

Notes: This is particularly good if you have more money than time or you can’t write well. One service I’ve used that does a pretty good job can be found at http://www.StreetGuideToResellRights.com/Recommends/NeedAnArticle.

Conclusion

In this article we looked at the 4 major options for rewriting PLR content.

You now know what they are and the advantages and disadvantages of each so you can make a better decision on what to do. In brief:

1. Content Wrapping: adding an introduction and a conclusion to existing PLR content. This is easy but not of great value
2. Content Spinning: replacing words and phrases in a PLR document with different words and phrases that have the same meaning. This is easy but the quality of the spun content is generally not good
3. Manually Rewrite: you, personally, rewriting the content to create a original document. Labor intensive but tools can help and it’s easier than writing from scratch; it produces great, truly unique content if you can write
4. Outsource: Let someone else rewrite the PLR content for you. Particular good for someone with more money than time or people who value there time highly but you can be at the whim and schedule of the writer.

Next time we’ll look at the actual tasks need to rewrite PLR content.

Please leave your questions and comments below, I answer every comment; plus you can get yourself a link back to your site

Talk soon,

The Shameless (Ethical) Marketer
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com
http://www.SecretsOfGoogleAdWords.com
http://www.MadMondaySale.com
http://www.2ForTuesdaySale.com

O.Y. You can get some PLR content, books and articles at http://www.StreetGuideToResellRights.com/Recommends/888sale and PLR articles on a variety of topics at http://www.StreetGuideToResellRights.com/Recommends/111107Articles
O.O.Y. Tools that help with research to rewrite articles and other PLR content are Answer Analyst and Instant Article Wizard and a service I use to write and rewrite articles can be found at http://www.StreetGuideToResellRights.com/Recommends/NeedAnArticle