Live the Life by Using PLR Content,Part 3

Ready to actually rewrite some PLR content and make some money

In the second part of this series we looked at the various options for rewriting and why you would or would not use each option.

In this third and final part we get to actually rewriting the PLR content – this would be the fun stuff if you like to write or the stuff you outsource if you don’t like to or don’t have the time.

Let’s jump right in

Anatomy of PLR Content

So this doesn’t get to be a long 100-part series I will focus solely on written content,that is,PLR book and articles.

The standard PLR content is made of up these 4 basic things:

1. Title:I don’t think this needs to be explained but remember it is the “headline” of the content so jazz it up some (or a lot!)
2. Introduction:there is usually a section that summarizes what the content is about and gets you hyped to continue reading
3. Chapters or Sections:books have chapters where each main point is gone over in detail;I’d suggest doing 8-10 chapters. Articles have section where each main point is gone over in some depth,but not in the detail you would in a book chapter;I’d suggest sticking to 3-6 sections.
4. Conclusion:this is sometimes called a summary because it summarizes what you’ve talked about. The difference between it and the Introduction is that the introduction focuses about the “problems” whereas the conclusion focuses on the “solutions” to the problems introduced in the introduction.

Put another way:suck them in,evoke emotions with the problems or issues you’ll talk about,amuse/educate/entertain/illuminate,and then pound it into their brains one more time.

You can certainly add addition things like a resources page,disclaimers,copyright and rights information,appendices and other stuff but the foundation of any written PLR content is the above.

Let look at each of the content “bone” in more depth (like we just said to do)

Rewriting the Title

Since the title is the first thing people see and one of the things they are likely to remember it’s a “must change” item.

You don’t want to have the same title as everyone else or you’ll just get lost in the crowd.

Come up with a snappy,attention grabbing,maybe even “in your face” title.

Remember too,that if the content is an article or something Google can index it will also show up in the search results so the more eye catching it is the better it will be for you.

Also for articles,make it keyword rich,this will help with the search engine ranking too.

So sit down,use a thesaurus if you need to,and think of different,more exciting ways you can redo the title.

For example,the title of this article is “Live the Life By Rewriting PLR Content”

Can you think of ways to rewrite that title? Go ahead,I’ll wait…

Here’s a couple to get you started:

• Rewriting PLR Made Fun and Easy
• How to Achieve Amazing Success with Private Label Rights

Rewriting the Introduction

The introduction is where you talk about the problems and issues you will be addressing in your book or article.

Not all books and articles have them but I would encourage you to add one if it doesn’t.

It’s really easy to add one,just take the primary points and create a sentence or short paragraph about each one.

To rewrite,just reword the introduction to add interest and personality to it.

Rewriting the Chapters and Sections

It is best to take a chapter or section at a time and rewrite them.

If a chapter has subsections then do each subsection separately.

So what do you do?

Cut the Fat

First,get rid of the fluff.

Most of the PLR content comes with lots of extra words that don’t add to the actual value. Take out this extra stuff;this “fat” makes for a worse product and removing it starts to differentiate your product.

Mix It Up

Second,usually it is easy to reorder paragraphs,sentences and words to make the content stronger or more interesting.

Lists are Gold

Change paragraphs or add bulleted lists.

Yes,just take some of the paragraphs and make lists from them. It’s as simple as that.

You can also add some lists to differentiate and add value to your product.

Chop It Up

One big problem I see with most PLR content is that there are huge paragraphs.

Not only does it have fat with rambling sentences in long paragraphs but it talks about lots of different things in different ways.

Take these long and rambling sentences and paragraphs and,after cutting out the extra words,chop them up into shorter sentences and paragraphs that focus on a single concept.

It will be easier to read and understand and a lot more interesting.

Modernize

Most of the PLR content available online is months,if not years,old.

This doesn’t mean it isn’t valuable but it may mean that it needs to be brought up to date.

Find the places where this is true and replace or remove those paragraphs.

Personalize

One of the best things you can do is add your unique personality to your PLR content.

So when you are rewriting they may be many places where you just need to put it into your words instead of the words of the original author.

Rewriting the Conclusion

The conclusion is where you tie everything together,reinforce the solutions and have one last chance to bond with your reader.

Like the introduction,not all books and articles have them but can easily add one if it doesn’t.

For each of the points,say again the essential point of the solution.

Points to Remember

For best results,make the PLR content as original and unique as you can.

If you rewrite don’t just rely on the tools to tell you things are okay,make sure it reads right and sounds like you (or how you want to sound like).

If outsource don’t rely on the writer,read it and sure it sounds right.

One good way to check the content is to read it aloud (or have someone read aloud and make a recording). This will find lots of things that you can easily correct to get a superior product.

You can add unique value by putting in charts,graphs,lists,Web sites,additional products,spreadsheets,footnotes and other things that will make your product look sensational when compare to competing products.

If you want to really be extraordinary,create audio and video from the content;either to support the content or to put it in another format. Use that as a bonus or back-end for your PLR content.

Conclusion

We looked at the things to do to rewrite PLR content to make your product both superior and lucrative.

PLR articles and books can be a highly profitable way to boost your income as an Internet marketer.

It saves you time and money and you don’t even need to know anything about the subject matter,although I will admit that helps;this is true though whether you rewrite yourself or outsource it to a ghostwriter.

If you are rewriting yourself then just take each section on its own and do it before moving to the next one

Start with the title and take each section one after the other applying the rules and techniques we discussed above.

After you are done you can use various desktop and online tools to see how unique your PLR content is. I use tools that are part of my content writing tools but I did find the following free tools. I haven’t tried them at all though so I can’t vouch for them in any way:

• http://www.dupecop.com/compare-spun-articles.php
• http://www.download3k.com/Network-tools/Search-Lookup-Tools/Download-GoScorpio-Dupe-Check.html

For Web content you can always use the venerable http://www.copyscape.com/ which is particularly good to use if you outsource to make sure the writer didn’t just copy content from someone else.

By following the steps in this series I think you can see why using PLR content can make it faster,easier and less costly to make additional,maybe a LOT of additional,money online.

Please leave your questions and comments below.

Talk soon,

David
The Shameless (Ethical) Marketer
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com
http://www.SecretsOfGoogleAdWords.com
http://www.MadMondaySale.com
http://www.2ForTuesdaySale.com

O.Y. You can get some PLR content,books and articles and PLR articles on a variety of topics
O.O.Y. Tools that help to rewrite articles are Answer Analyst and Instant Article Wizard and a service I use to write and rewrite articles.