That’s a question I’ve received too many times to ignore

Actually, it’s an excellent question.

Article directories don’t like to accept the same content from a bunch of people. Think about it, it makes them look bad if they have the same article list a number of times in their directory.

Google doesn’t show a lot of duplicate content because it’s not really useful for their customers; that is, people who do searches on Google.

Fortunately, this isn’t a major problem to solve and below I’ll show you how.

There’s really only one solution but there are a couple of proven ways to implement that solution.

Here’s how…
The solution isn’t rocket science… you just need to change the content.

That’s is, problem solved!

Thank you very much!

Come back next time…

Okay, just kidding

Let’s look at how to do it.

Rewrite the Content Yourself

The obvious way to change the content is just rewrite it yourself.

The advantages to this is that you don’t have to lay out any cash to get these changes.

The disadvantages are it takes your time, which might be better used for other things, and, if you aren’t a good writer, the quality of what you get may be not be good enough to really be of help.

Have Someone Rewrite the Content

One good way to get the content changed is to have someone rewrite it.

There are a number of places where you can get that done, here are some:

• www.NeedAnArticle.com
• www.elance.com
• www.guru.com
• www.warriorforum.com
• forums.digitalpoint.com
• writingbids.com
• www.getafreelancer.com

There are also individual writers you can find via Google, in fact, I have one that I use and I didn’t find them from those sites above.

One big advantage of having someone rewrite the article is that you get a different “voice” to the article so it truly does appear to be different.

Make sure that you get 40-50% different. You’ll hear people say that you only need 30% different and that may be enough but it isn’t much more to do more and you’ll stand out more if you get a better job. Software may say it is different at 30% but a person reading it can probably see it as the same.

At 40-50% it becomes just another article on the same topic.

The main disadvantage of having someone rewrite the article is that it takes longer and costs more.

“Spin” the Article

This is a controversial method and some people say you should never do this.

“Spinning” is having software rewrite the content for you.

You’ll find a lot of choices in spinning software.

Truthfully, most of them are pretty bad.

Let me tell you how spinning software works, at least the good ones.

Basically, you first go through the document (the article or book) you want to “spin” and, for words and phrases, you insert words and phrases that mean the same thing; that can be used as replacements for the words and phrases in the document.

Most of the software includes a thesaurus that helps you find words and will insert them in the document for you.

When you are done the spinner software will then create alternate versions of the document by randomly picking one of the replacement choices and inserting it into the document.

Let me give you a quick example…

Let’s take a paragraph above:

Here is a “spin-ready” version of the paragraph:

Notice that for most of the words the software has the options I’ve picked as possible substitutions.

You can then have the software create a “spun” copy like this one:

Or this “spun” copy:

You can create numerous copies, it just depends upon the number of replacements you put in the original document.

Some software will automatically insert replacements into the document but I’ve found that doing this will create some pretty bad documents.

This is one of the negatives of using spinner software but you can go through the articles and reject those aren’t good or do a more careful job of putting in the replacements.

This is work, of course, but spending a few hours to get dozens or hundreds of copies is really a cheap way to get unique content.

Conclusion

You are right to be concerned about the value of PLR content for marketing purposes; in fact, the value of PLR for anything other than knowledge should be questioned.

Fortunately, if you just change it, it provides a lot of value for marketing.

And it isn’t that hard or expensive to make the necessary changes. You can either:

1. Rewrite it yourself
2. Get someone else to rewrite
3. “Spin” the content

Depending upon your situation, each choice can be the right one.

In general, spinning is a great balance of the advantages and disadvantages.

By far, my current favorite spinner is Jonathan Leger’s The Best Spinner which is a desktop tool whose real power comes from the fact that they use a dynamic, online, user-updated thesaurus which gives it the best one I’ve seen with the most replacement choices.

Leave a comment below if you have any questions or feedback.

Talk soon,

The Shameless (Ethical) Marketer
http://www.Twitter.com/DavidHusnian

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Using PLR Content to Get Traffic