There is one primary reason you want to use Rights product; be they Resell Rights, Master Resell Rights, Private Label Rights or Giveaway Rights.

That reason is to sell or give away the product to ultimately get you some profit, directly or indirectly.

So you need to make sure that you pick products that someone would actually want to pay for and that will produce actual cash.

As I’ve said before, you need to look at the end goal of the customer.

For example, cosmetic companies don’t sell cosmetics, they sell things like, romance, sex, self-esteem, etc.

They know the goal of their customers and they produce are ones that help their customers achieve that goal and that’s how they market those products.

So, assuming you’ve done your niche research and found possible products in that niche, make sure, when you are looking for your Rights products, to find ones that focus on the goals of buyers.

Don’t know buyers essential desires?

Here’s the top 9 things that people (desperately) want (in no order):

• Happiness
• Health
• Love
• Power
• Recognition
• Safety/Security
• Sex
• Wealth/Money
• Knowledge

So always ask yourself, how does this product or service meet the goals of the prospects and the essential desires of most people?

If you can’t answer that or the answer doesn’t strongly meet the goals then the product isn’t right for you.

Picking the Right Product

After you’ve identified the products that target customers desire, you’ll need to pick the best one for your situation.

Tracking Product Possibilities

Before finding a product make sure you know how to keep track of your options.

Use this table to help you track and decide (download this spreadsheet to help you):

Fill it in the spreadsheet as follows:

1. Product Name: List the Product Name
2. Sales Letter: A number from 0 to 5 with zero being no sales letter and 5 being a great sales letter
3. Graphics: A number from 0 to 5 with zero being no graphics and 5 being great graphics. Note this is somewhat controversial because some people find that no graphics sells better than graphics and others find the opposite; be sure and do split testing to find which is best in your situation – adjust the spreadsheet accordingly
4. Bonuses/Back End: A number from 0 to 5 with zero being no bonus or back end and 5 being a great bonus and back end
5. Product Rights: Enter the rights using:

• GR = Giveaway Rights
• RbR = Rebranding Rights
• RR = Resell Rights
• MRR = Master Resell Rights
• PLR = Private Label Rights

List all the rights separated by commas

The Value Score will be calculated for you and the higher the score the more likely it will be to bring you profit; the spreadsheet will highlight the highest score.

Of course, this is very rough but it will easily help you narrow down your list of possible products.

Note: there are some instructions included inside the spreadsheet; find the orange highlighted text on the right side of the worksheet. Please enhance it to your needs as I am just trying to provide you with the minimum necessary; I certainly use more columns in my personal spreadsheet.

Finding Product Possibilities

In general, what you are looking for is a product that is either new, has Private Label Rights (PLR) (along with some type of resell rights), or one that people are already selling and doesn’t have a bad reputation.

For a new product, you’ll need one that comes from a reputable source. Someone who has a history of releasing products of good quality and that stands behind their products; this minimizes your risk of a false start by choosing a bad product and having to return it and find another.

For a PLR product, since you can modify it, you have some good options and additional protection against a bad choice. Still though try to find something from a reliable source and either something relatively new or that has a history of selling well.

Now, to find a product you need to do some research.

Say you’ve decided to sell a product on Chinese cooking, having found the niche to have a lot of buyers.

Do a search in Google and type in: “Chinese cooking” affiliate program.

This is a good place to start because it narrows down the list to products that people are selling.

Another thing to do to check this is to go to ClickBank and type in “Chinese cooking and see what is returned.. For example, ClickBank returns a product that sounds promising “Chinese Cooking Secrets Revealed”

Check out some of the products and put them in the spreadsheet.

You may be wondering why we are looking at affiliate products; there are two primary reasons.

The first reason is to sign up for the affiliate program and sell the product as an affiliate first.

This lets you see how well it sells and can point out flaws that you can exploit, for example, maybe it gets a lot of traffic but it doesn’t convert well so you can redo the sales page, maybe add some additional bonuses, etc.

Then, if you are satisfied with the potential of the product, you can purchase the rights to the product and sell it yourself, have your own product created or even just leave it as an affiliate product and go find another product (ultimately though you want to be driving traffic to you and building your list not to someone else).

The second reason is that you find your competitors, see what they are doing and how to better differentiate yourself.

Another thing I like to do is do a search for product with resell rights, for example: “Chinese cooking” resell rights; also try “Chinese cooking” resale rights.

Put any good possibilities into the spreadsheet.

Beware of products that seem to be “done to death”, particularly at a low cost as there would be additional work, maybe lots of additional work, needed to make this successful so there might be easier products to sell.

The point is to do the searches, find the products and put them in the spreadsheet. When in doubt, become an affiliate and try it out “for free”.

Picking the Product

After you’ve gotten the product possibilities in the spreadsheet, it will provide you with a “by-the-numbers” look at which products are the best possibilities.

But that look is just part of the decision making process.

Minimally, you need to look at competitors so you can properly differentiate yourself. That and your further research should really help you focus on the product and direction to take for a successful online business.

You should also do things like go (back) and look at forums and places like Yahoo Answers! to make sure the product is solving problems people actually have and answers questions people are asking.

You can go to the “secret site” at http://www.QuantCast.com to learn more about the demographics and competitors.

I’d talk more about this but I made a promise that I would stop writing 3-4,000 word blog posts (this is already close to 1,500 words) so if you want to know more about what else to do then leave a comment and I’ll get to it in the future.

Don’t Over Plan and Research

It’s important to do the research now so you don’t pick the wrong product BUT do NOT get caught up in researching forever.

It would be better to pick a less than perfect product, even if you quickly fail and have to move on to another product, than keep looking and researching.

You will never be successful if all you do anything but plan and design and research.

So give yourself a deadline, one that is shorter than you feel comfortable with, to have the research done and then pick whatever seems best at the end of that deadline and then try it out and see; if it doesn’t work find another product and try again.

Conclusion

Now you have a good idea of how to quickly but properly find a product to sell.

Just stick with the proven list of desires: Happiness, Health, Love, Power, Recognition, Safety/Security, Sex, Wealth/Money, Knowledge and you won’t go wrong.

Do some research, but don’t overdo it, and pick the product. Use the spreadsheet I’m providing to help you track and decide on a product.

This is all you need to do to get started in finding a product.

If you have any questions and comments or quality products to sell, please leave a comment below. Note that I will check each and every site for products before I approve the comments and they must be quality and related to this article.

Talk soon,

David
The Shameless (Ethical) Marketer
http://www.Twitter.com/DavidHusnian
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com
http://www.SecretsOfGoogleAdWords.com
http://www.MadMondaySale.com
http://www.2ForTuesdaySale.com

O.Y. You can get some PLR content, books and articles at http://www.StreetGuideToResellRights.com/Recommends/888sale

O.O.Y. Don’t forget to download the product research evaluation spreadsheet

This post from: Street Guide to Resell Rights. To read more post like this, head over to Street Guide to Resell Rights

Insider Secrets to Finding a Product to Sell