In the second part of this series we looked at the various options for rewriting and why you would or would not use each option.

In this third and final part we get to actually rewriting the PLR content – this would be the fun stuff if you like to write or the stuff you outsource if you don’t like to or don’t have the time.

Let’s jump right in

Anatomy of PLR Content

So this doesn’t get to be a long 100-part series I will focus solely on written content, that is, PLR book and articles.

The standard PLR content is made of up these 4 basic things:

1. Title: I don’t think this needs to be explained but remember it is the “headline” of the content so jazz it up some (or a lot!)
2. Introduction: there is usually a section that summarizes what the content is about and gets you hyped to continue reading
3. Chapters or Sections: books have chapters where each main point is gone over in detail; I’d suggest doing 8-10 chapters. Articles have section where each main point is gone over in some depth, but not in the detail you would in a book chapter; I’d suggest sticking to 3-6 sections.
4. Conclusion: this is sometimes called a summary because it summarizes what you’ve talked about. The difference between it and the Introduction is that the introduction focuses about the “problems” whereas the conclusion focuses on the “solutions” to the problems introduced in the introduction.

Put another way: suck them in, evoke emotions with the problems or issues you’ll talk about, amuse/educate/entertain/illuminate, and then pound it into their brains one more time.

You can certainly add addition things like a resources page, disclaimers, copyright and rights information, appendices and other stuff but the foundation of any written PLR content is the above.

Let look at each of the content “bone” in more depth (like we just said to do)

Rewriting the Title

Since the title is the first thing people see and one of the things they are likely to remember it’s a “must change” item.

You don’t want to have the same title as everyone else or you’ll just get lost in the crowd.

Come up with a snappy, attention grabbing, maybe even “in your face” title.

Remember too, that if the content is an article or something Google can index it will also show up in the search results so the more eye catching it is the better it will be for you.

Also for articles, make it keyword rich, this will help with the search engine ranking too.

So sit down, use a thesaurus if you need to, and think of different, more exciting ways you can redo the title.

For example, the title of this article is “Live the Life By Rewriting PLR Content”

Can you think of ways to rewrite that title? Go ahead, I’ll wait…

Here’s a couple to get you started:

• Rewriting PLR Made Fun and Easy
• How to Achieve Amazing Success with Private Label Rights

Rewriting the Introduction

The introduction is where you talk about the problems and issues you will be addressing in your book or article.

Not all books and articles have them but I would encourage you to add one if it doesn’t.

It’s really easy to add one, just take the primary points and create a sentence or short paragraph about each one.

To rewrite, just reword the introduction to add interest and personality to it.

Rewriting the Chapters and Sections

It is best to take a chapter or section at a time and rewrite them.

If a chapter has subsections then do each subsection separately.

So what do you do?

Cut the Fat

First, get rid of the fluff.

Most of the PLR content comes with lots of extra words that don’t add to the actual value. Take out this extra stuff; this “fat” makes for a worse product and removing it starts to differentiate your product.

Mix It Up

Second, usually it is easy to reorder paragraphs, sentences and words to make the content stronger or more interesting.

Lists are Gold

Change paragraphs or add bulleted lists.

Yes, just take some of the paragraphs and make lists from them. It’s as simple as that.

You can also add some lists to differentiate and add value to your product.

Chop It Up

One big problem I see with most PLR content is that there are huge paragraphs.

Not only does it have fat with rambling sentences in long paragraphs but it talks about lots of different things in different ways.

Take these long and rambling sentences and paragraphs and, after cutting out the extra words, chop them up into shorter sentences and paragraphs that focus on a single concept.

It will be easier to read and understand and a lot more interesting.

Modernize

Most of the PLR content available online is months, if not years, old.

This doesn’t mean it isn’t valuable but it may mean that it needs to be brought up to date.

Find the places where this is true and replace or remove those paragraphs.

Personalize

One of the best things you can do is add your unique personality to your PLR content.

So when you are rewriting they may be many places where you just need to put it into your words instead of the words of the original author.

Rewriting the Conclusion

The conclusion is where you tie everything together, reinforce the solutions and have one last chance to bond with your reader.

Like the introduction, not all books and articles have them but can easily add one if it doesn’t.

For each of the points, say again the essential point of the solution.

Points to Remember

For best results, make the PLR content as original and unique as you can.

If you rewrite don’t just rely on the tools to tell you things are okay, make sure it reads right and sounds like you (or how you want to sound like).

If outsource don’t rely on the writer, read it and sure it sounds right.

One good way to check the content is to read it aloud (or have someone read aloud and make a recording). This will find lots of things that you can easily correct to get a superior product.

You can add unique value by putting in charts, graphs, lists, Web sites, additional products, spreadsheets, footnotes and other things that will make your product look sensational when compare to competing products.

If you want to really be extraordinary, create audio and video from the content; either to support the content or to put it in another format. Use that as a bonus or back-end for your PLR content.

Conclusion

We looked at the things to do to rewrite PLR content to make your product both superior and lucrative.

PLR articles and books can be a highly profitable way to boost your income as an Internet marketer.

It saves you time and money and you don’t even need to know anything about the subject matter, although I will admit that helps; this is true though whether you rewrite yourself or outsource it to a ghostwriter.

If you are rewriting yourself then just take each section on its own and do it before moving to the next one

Start with the title and take each section one after the other applying the rules and techniques we discussed above.

After you are done you can use various desktop and online tools to see how unique your PLR content is. I use tools that are part of my content writing tools but I did find the following free tools. I haven’t tried them at all though so I can’t vouch for them in any way:

• http://www.dupecop.com/compare-spun-articles.php
• http://www.download3k.com/Network-tools/Search-Lookup-Tools/Download-GoScorpio-Dupe-Check.html

For Web content you can always use the venerable http://www.copyscape.com/ which is particularly good to use if you outsource to make sure the writer didn’t just copy content from someone else.

By following the steps in this series I think you can see why using PLR content can make it faster, easier and less costly to make additional, maybe a LOT of additional, money online.

Please leave your questions and comments below.

Talk soon,

David
The Shameless (Ethical) Marketer
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com
http://www.SecretsOfGoogleAdWords.com
http://www.MadMondaySale.com
http://www.2ForTuesdaySale.com

O.Y. You can get some PLR content, books and articles and PLR articles on a variety of topics
O.O.Y. Tools that help to rewrite articles are Answer Analyst and Instant Article Wizard and a service I use to write and rewrite articles.

This post from: Street Guide to Resell Rights. To read more post like this, head over to Street Guide to Resell Rights

Live the Life by Using PLR Content, Part 3

In this second part we will be looking at the various options for rewriting and why you would or would not use each option.

I go from what I consider the worst options to the best options.

Content Wrapping

One method of pseudo-rewriting PLR content is something called content wrapping.

This is where you add an introduction at the top of some PLR content and a conclusion at the bottom of it but don’t change anything else.

You can do this manually or get software to help do it for you.

Advantages: it is quick to do and you no longer have 100% duplicate content.

Disadvantages: the remaining amount of duplicate content is so great that it doesn’t really differentiate you much and doesn’t pass the “duplicate content” filters so you’re limited in what you can do with it.

Notes: Some people do content wrapping and then do small changes elsewhere in the document, particularly to add keyword phrases.

Content Spinning

Content spinning is taking PLR content and replace words, phrases and sentences with synonyms and other content that means the same thing; you can also move around entire paragraphs.

There is a lot of software to do “spinning” and as nice as that sounds usually the content produced by spinning software is almost always pretty bad and sometimes it’s even unintelligible; some isn’t too bad though.

Some require you to modify the content to indicate words and phrases that can be replaced and you have to put in the various replacements. It then creates lots of similar content by randomly replacing some of the words and phrases.

This requires a lot more work upfront by you but it does a much better job of producing readable content.

Advantages: it is relatively quick to do and you can get a lot of unique content. There is lots of software to help and the content will usually pass the duplicate content filters.

Disadvantages: if you do it manually it is labor intensive and if you use software the quality of the spun content can be bad; although it is usually easier to fix the content to correct the English than write from scratch.

Notes: Be sure you don’t just use spun content without serious review.

Manual Rewriting

The method that produces the best rewritten content is if you rewrite it yourself (others, see next option).

PLR content a great way to start because you don’t have to do the research and you don’t have to structure the content. You then just go through it and make it uniquely yours by:

1. Adding your own ideas to the content. For example, one of the things I’ve done with a PLR digital book is add a lot of footnotes highlighting and explaining specific important points
2. Add and inject your own “voice” and personality into the content.
3. Update sections that are old and have changed since the content was originally written
4. Remove sections that aren’t applicable or important anymore
5. Add charts, graphics, screenshots, audio, video, checklist, whatever will make it unique and more valuable to prospects

Correcting any mistakes including spelling and grammar

Advantages: it produces the best content, unless you aren’t a good writer, and it the most uniquely yours with no duplicate content filters to worry about.

Disadvantages: it is labor intensive although there is software that help you research and write to make it easier.

Notes: This way is a great way to do it except some people don’t write well, fear writing or don’t have the time; also it may not be the best use of your time. For all these reason the next option is also recommended.

Outsourcing

You can outsource any of the above options but the best overall approach is to outsource the manual rewriting.

You can hire service companies and individual writers to take your PLR content and rewrite it into something new and original.

Advantages: it produces the great content, the best if you aren’t a writer, and it saves you time and effort which could be used in a better way.

Disadvantages: it requires a cash outlay although an article rewrite should be under $5 and a digital book rewrite under $100. You are also more at the whim of the writer so sometimes you don’t get what you want when you want it; you’ll need to weed those people out and find the ones who are responsive to you.

Notes: This is particularly good if you have more money than time or you can’t write well. One service I’ve used that does a pretty good job can be found at http://www.StreetGuideToResellRights.com/Recommends/NeedAnArticle.

Conclusion

In this article we looked at the 4 major options for rewriting PLR content.

You now know what they are and the advantages and disadvantages of each so you can make a better decision on what to do. In brief:

1. Content Wrapping: adding an introduction and a conclusion to existing PLR content. This is easy but not of great value
2. Content Spinning: replacing words and phrases in a PLR document with different words and phrases that have the same meaning. This is easy but the quality of the spun content is generally not good
3. Manually Rewrite: you, personally, rewriting the content to create a original document. Labor intensive but tools can help and it’s easier than writing from scratch; it produces great, truly unique content if you can write
4. Outsource: Let someone else rewrite the PLR content for you. Particular good for someone with more money than time or people who value there time highly but you can be at the whim and schedule of the writer.

Next time we’ll look at the actual tasks need to rewrite PLR content.

Please leave your questions and comments below, I answer every comment; plus you can get yourself a link back to your site

Talk soon,

The Shameless (Ethical) Marketer
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com
http://www.SecretsOfGoogleAdWords.com
http://www.MadMondaySale.com
http://www.2ForTuesdaySale.com

O.Y. You can get some PLR content, books and articles at http://www.StreetGuideToResellRights.com/Recommends/888sale and PLR articles on a variety of topics at http://www.StreetGuideToResellRights.com/Recommends/111107Articles
O.O.Y. Tools that help with research to rewrite articles and other PLR content are Answer Analyst and Instant Article Wizard and a service I use to write and rewrite articles can be found at http://www.StreetGuideToResellRights.com/Recommends/NeedAnArticle

This post from: Street Guide to Resell Rights. To read more post like this, head over to Street Guide to Resell Rights

Live the Life by Using PLR Content, Part 2

But how do you do that without spending every minute writing or spending wads of cash to get it written for you?

The answer is simple… Private Label Rights content.

If you don’t know what Private Label Rights (PLR) are let me give you a very quick overview.

Private label rights allows you to take existing content like a digital article or book (an e-book) and edit it however you wish, within the guidelines of the license of course.

Almost always you can also put your name on it, whether you edit it or not, and sometimes you are required to put your name on it.

Some examples of what you could do with PLR:

1. Add additional content, even book chapters, not already in it and create new digital books and articles
2. Put you affiliate links into it, either replacing existing links or adding new ones
3. Update or remove content that is out-dated so it is fresh and new
4. If the PLR product is articles you could combine them into a digital book.
5. If the PLR product is a digital book you could, split it up into multiple articles, e-books, reports or electronic courses (e-courses)

One final thing, their is a common misconception that Private Label Rights also gives you Resell Rights and that just isn’t true.

Frequently, you do get resell rights to PLR products but the have to be specifically granted so don’t assume you can resell the product just because you have private label rights; always check the license BEFORE you buy and don’t buy if you can’t find out.

Why Rewrite PLR Content

You need content to sell and content to bring your hordes of traffic but where do you get that content (and believe me you need lots of good content to get lots of good traffic – free traffic is definitely not “free”).

I say PLR products are a great way to get that content.

You hear many people say how PLR isn’t good because everyone buys and sells the same product or they don’t want Google to penalize them for duplicate content.

I disagree completely. I love well-research and written PLR because it saves me time and money, that is, time and money I don’t have to spend to create it from scratch. It requires:

1. Little or no research
2. Simple and inexpensive rewriting talent instead of a full fledged author
3. Relatively less time to rewrite than create (more money saving because of that)
4. Less concern about legal content because you own the rights to it

So the reasons to rewrite PLR content are to save time, to save money, to create a product unique to you and to not get a duplicate content penalty.

By the way, it should take an hour or two to research and write a typical article but it should only take about 15 minutes or so to rewrite it; so you saving at least 75% of the time and cost of creation.

For a digital book the percentage of time savings is even greater.

Cleaning Up with PLR Content

There are a number of ways to use to rewritten PLR content to pad, if not stuff, your bank account. Here are a couple of them:

Link Power Using Article Directories

One of the absolute best ways of making money with rewritten PLR content is by submitting them to article directories.

Article directories are powerful multi-channel traffic generators you should be using them to promote your Web properties.

Put a link in the resources box of the article, and other places if the directory allows, and you’ll get targeted traffic (the best kind in these ways:

1. A direct link from the article directory to your Web property so when someone reads the article that can click to go to your site
2. Direct links from everyone with goes to the directory and put your article on their Web property (a great article can be on lots of other people’s sites)
3. Indirect links from people who show your article on their sites via RSS feeds or Twitter
4. Lots of Google Love from all those one-way links from authority sites like the article directories and all the other sites who have you article on them

All that will bring in more targeted traffic and then multiply that by every article you submit.

Makes you want to run out and invest in and rewrite lots of PLR content doesn’t it!

Just remember that the biggest and most powerful article directories like Ezine Articles have guidelines so you need to own the rights and you need to rewrite it so it is unique – same topic but different words.

Plus that will just make you look more professional and expert; not bad things in the world of online marketing.

One last thing, you’ll see advertised services and software that will submit to umpteen thousand directories. That is, at best, worthless, and possibly harmful.

There is only a handful, or at most two handfuls, of article directories that have any real “power” so submitting to the others won’t do you much good and if you submit the same article to lots of Web site this could be considered “article spam” or “sparticles” and might actually harm you.

I just submit to one primary directory (Ezine Articles) and use the others now and then depending upon the situation and niche.

Create Kick-a$$ Products

Another great way to make money with rewritten PLR content is to create unique products that are in demand by buyers.

Do some market research, both before and after, your invest in the PLR content and then take it and rewrite it to be just what your research shows you people want to buy.

Let’s take a quick example, I looked at Google Trends and I see that Raw Food has a nice consistent upward trend for the last 6 years.

Further research shows me that there are thousands a month for “Raw Foods Vegan” and even more for “Organic Raw Foods” and that their trend is moving at a faster pace than just general “Raw Foods”.

So taking “Organic Raw Food” I check commercial viability, competition and other factors and end up with “Raw Diet Food for Women” as a good topic.

I then went out and found 50 articles for $5, 50 more for $1, some reports for $10, PLR Raw Food recipe books and a number of other PLR products I could use.

Now, I am wary about the quality of the content that’s too cheap unless I know to source but there is enough content that, for not too much money, I can have enough to create a digital book.

I take the content I’ve gathered, do some additional research on the Internet and rewrite the content into a product and, hopefully, some bonus products as well.

The entire process should take a couple of days, maybe a week if you’re not full-time and not experienced.

Get it all up on the Internet, drive traffic, tweak it so it is optimized and collect your money.

Then, when it’s making you some consistent money, do it all again (and again and …) with another topic or, hint, modify it slightly so it becomes “Raw Diet Food for Men” or “Raw Diet Food for Children” or …; it works great!

Conclusion

Making money with PLR products is a great way to either break into Internet Marketing or to really grow your business.

It doesn’t cost much to get started and you can get a nice business from PLR products, I know people who make well over 6 figures a year just from PLR products.

And using rewritten PLR content instead of creating it from scratch saves time, saves money, still gives you a product unique to you and you don’t have to worry about any possible duplicate content penalty.

Two great ways to use PLR content are by submitting the rewritten content to article directories and creating unique products to sell or give away or, better yet, both!

Next time we’ll talk about how to rewrite the content to maximize the value without costing a lot of time and money.

Please leave your questions and comments below, I answer every comment; plus you can get yourself a link back to your site

Talk soon,

The Shameless (Ethical) Marketer
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com
http://www.SecretsOfGoogleAdWords.com
http://www.MadMondaySale.com
http://www.2ForTuesdaySale.com

O.Y. You can get some PLR content at http://www.StreetGuideToResellRights.com/Recommends/888sale and PLR articles on a variety of topics at http://www.StreetGuideToResellRights.com/Recommends/111107Articles

This post from: Street Guide to Resell Rights. To read more post like this, head over to Street Guide to Resell Rights

Live the Life by Using PLR Content, Part 1