We’re going to look what they are, why you’d want them and how to use them.

Part of that confusion is that the term is not always used the same way by all people.

Fortunately, it’s all easy to understand and in just a few minutes from now you’ll know just about everything you want to know about them.

What Are Rebrand Rights?

Basically, Rebrand Rights allow you to “brand” the product - usually an ebook, report, or software program – before you give it away or sell it.

By “brand” I mean you can edit a few things in the product, things like affiliate links (the most common), the author’s name and the resource box. You then can give them away, or rarely sell them, to customers and prospects.

You can’t change anything else but the few things the original author let you and usually this is done via some branding software that it included with the Rebrand Rights product.

Quite commonly you can give your customer Giveaway Rights to the product.

The difference between Giveaway Right, Reprint Rights and Rebrand Rights are:

1. With Giveaway Rights, you must give the original file away and can’t use the content on any of your Web properties; you don’t get the original source file
2. With Reprint Rights, you don’t give away the actual original file like with giveaway rights but you take the contents of the file about put it on your Web page or blog or where ever, so you should get the original source file
3. With Rebrand Rights, you must give or sell the original file away and can’t use the content on any of your Web properties but you have the option of changing selected things like affiliate links before you give it away); you can only change what the author allows and don’t get the original source file. You can let your customers have Giveaway Rights

Why You’d Want to Use Rebrand Rights

Rebrand Rights most frequently refer to reports, digital books/e-books and software that you can add your links to.

Successful marketers know that, like Giveaway Rights, you can use it to build your list and reward your customers but since you can give away the product you get a tremendous viral effect.

This about it, if you gave it to 100 people you’d have 100 people knowing about you BUT if just 25% of them gave it to 100 you’d have an additional 2,500 people knowing about you and if just 10% of those gave it to 100 people you’d have an addition 25,000 people knowing about you!

All because you gave away a product with your name and links; an amazing way to expand your presence in your niche – think of it as having a great salesperson!

Rebrand Rights products can provide a huge boost in amount of traffic and list subscribers you get.

It’s like having affiliates that you don’t have to pay!

How to Benefit from Rebrand Rights Products

You can take Rebrand Rights products and do the following.

Build Your List

Like Giveaway Right, the most common way to use Rebrand Rights products is to brand them and then give them away.

Take your rebranded product and give it away on a squeeze page (a page that gets e-mail address in return for the product.)

Easy to do and it works great for building you list but it is even better than Giveaway Rights because other people help you build it.

You can even get affiliates to promote your squeeze pages and let them help you build your list, see Easy Way to Get Affiliates to Promote Your Squeeze Page.

Use as a Thank You

Use rebranded products as a thank you to existing prospects and customers; thanking them for having purchased your product, for being on your list and just to help cement your relationship with them.

You can also use it as a thank you for someone coming to any of your Web properties; just give it away without obligation.

Keep your in their minds so when they are ready to purchase what you have to offer they’ll think of you.

Sell It

If the specific rights allow it, you can sell Rebrand Rights products to add an additional source of income to your business.

Use as a Bonus

You use Rebrand Rights products as a bonus for buying something from you; you can tell them about it or delight them with it as an unannounced bonus.

You can do the same thing a special, surprise bonus for signing up for your list.

Give It to Your Affiliates

As you can with Giveaway Rights products, you can give Rebrand Rights products to your affiliates to help them grow their business as well as promote your products.

They then give it away using any of the methods above.

To get even more participation try swapping rebranded products, they can give you theirs for you to use and you can give them yours for them to use, so they feel you’re getting even more value.

Submit to Giveaway Events

You can, of course, submit Rebrand Rights products to giveaway events if they allow them, some will and some won’t.

This is an easy way to gain the benefits for list building without doing a lot of additional work.

Conclusion

Rebrand Rights products, products that you are allowed to brand with your links and name freely use as content is a super, quick and easy way of list building, driving traffic, and building relationships.

Some ways to use them are:

• -Put on a squeeze page to build your list
• Use as a thank you to existing prospects and customers or to new leads
• Sell it
• Use as a bonus to a paid product or as surprise bonuses
• Give then to your affiliates so they can benefit
• Submit them to Giveaway events

Do you use Rebrand Rights products?

If so, great? How has it helped? What lessons have you learned?

If not, why not? What is stopping you? What are your challenges?

Please leave a comment below and let me know.

Talk soon,

The Shameless (Ethical) Marketer
http://www.Twitter.com/DavidHusnian
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com
http://www.SecretsOfGoogleAdWords.com
http://www.MadMondaySale.com
http://www.2ForTuesdaySale.com

.

This post from: Street Guide to Resell Rights. To read more post like this, head over to Street Guide to Resell Rights

Rebrand Rights Products: What? Why? How?

I guess it makes sense because if you been around in the Internet Marketing world at all, products rights is a confusing place with many different type of rights, many rights sounding the same as other rights but being different and even those that are the same are different.

In future blog posts I’ll go into depth about many of them but before that I’m going to give an overview.

We’ll look at the most common rights you’ll find and give you a good basic understanding of each so you know what to look for.

Remember though that each product is different and may give different rights, even if it uses a common term, so be sure to read the rights license to know exactly what you’re getting.

Let’s get to it…

Personal Use Rights (PU)

The most basic rights of all, Personal Use Rights means that you can use and benefit from the product personally but you can do anything else with it, including but not limited to giving it away, selling it, putting it on you Web site or changing it.

Giveaway Rights (GR)

For more details on Giveaway Rights see my blog post Giveaway Rights Products: What? Why? How? but, in short, Giveaway Rights allows you to give away the product.

You can’t sell it or accept payment of any amount for the product but you can give it away as a gift.

This is a good way to do list building and relationship building and the minimum rights you need to do that.

Reprint Rights/Republish Rights (RpR)

Reprint Rights, sometimes called Republish Rights, is a restricted form of Giveaway Rights.

It allows you to take the products, most commonly an article or report, and “reprint” it, that is, put it on your Web site, or on your blog or in your newsletter; you must not change anything including the product or the product author information.

You may not sell this information.

This is particularly useful to add content to your Web properties without cost and with little effort. If the source provides an RSS feed you can even have it done automatically.

Rebranding Rights (RbR)

With Rebranding Rights you are allowed to “brand”, change some very specific parts of the product.

The most common change allowed is to change any links in the product to be your affiliate links but other include putting your name and Web site on the product and adding your advertisement.

To stop people from making any other changes and to make it easier to brand the products a “rebrander” is usually included. Some examples are Turbo Brander and Viral PDF.

While no other rights are given with Rebranding Rights there is no other reason to allow branding without giving some other rights so expect to be able to give away the product; sometimes you are allowed to sell the product.

This is a more powerful way to do viral marketing, list building and relationship building.

Resell Rights/Resale Rights (RR/BRR)

Resell Rights, also frequently called Resale Rights or Basic Resell/Resale Rights, means you get the rights to sell the product to your customers and, of course, keep 100% of the money they pay you.

You may get other rights, like allowing you to use the product as a bonus or the ability to add to a membership site but that should be detailed in the rights license you receive and should not be assumed.

It does not mean that your customers get any rights other than Personal Use Rights nor does it mean you can change the product in any way.

This is the most basic rights you need if you plan to sell the product.

Master Resell Rights/ Master Resale Rights (MRR)

Master Resell Rights, also frequently called Master Resale Rights, means Resell Rights and that you can pass on Resell Rights (and usually Master Resell Rights) to your customers.

As with Resell Rights, you may get other rights, like allowing you to use the product as a bonus or the ability to add to a membership site but check the rights license to be sure.

This is the most basic rights you need if you sell to customers who are looking for product to sell.

Private Label Rights (PLR)

Private Label Rights means you get the right to change the product.

It does not give you the right to sell the product although almost all the time some other type of rights – Giveaway, Resell or Master Resell – are also included; again check the actual rights license you receive with the product.

Usually you can put your name as author on the product and frequently you MUST put your name as author on the product.

Sometimes you are allowed to claim copyright and sometimes you are not, of course, if you change it enough that copyright laws would consider it a new product then you can claim copyright on that.

Frequently, you don’t get the rights to pass on Private Label Rights to your customers so be sure to check that.

This is the most basic rights you need if you wish to modify the product itself.

Other Rights

Nontransferable Rights (NT)

As the name implies, this means the some, or all, of the rights you receive aren’t transferable to your customers.

This is most frequently used with Private Label Rights which would mean you can change the product but your customers cannot.

Physical Product Rights (PPR)

Physical Product Rights allows you to take a digital product and turn it into a physical product like a CD or DVD.

Like Rebranding Rights, you don’t actually get any other rights – like to give away or sell – but there is no purpose to creating a physical if you can’t do something with it, so expect to also receive other rights along with the Translation Rights.

This is good rights to have if you want to have a premium product, sell on eBay or want to take your online customers offline.

Licensing Rights/Royalty Rights (LcR)

Licensing Rights, sometimes called Royalty Rights, is sort of a combination of Resell Rights and selling as an affiliate.

It allows you to sell the product and then pay a license (royalty) fee for each product sold.

This is very similar to getting a commission as an affiliate except that you have the advantages and disadvantages of controlling the sales process.

While not as good as Resell Rights, Licensing Rights is generally better than being an affiliate as you make more money and you get the customer not the product vendor.

Translation Rights (TrR)

Translation Rights allows you to translate the product into one or more languages different that the original language; your license will tell you how many languages or sometimes which languages you have the rights to.

Like Rebranding Rights, you don’t actually get any other rights – like to give away or sell – but there is no purpose to the translation if you can’t do something with it, so expect to also receive other rights along with the Translation Rights.

This is particularly good in being able to sell to specific markets, for example Spanish or Chinese speaking markets.

Unrestricted Rights (U)

Getting Unrestricted Rights means you can pretty much do whatever you want with the product within the boundaries of the type of rights you get.

For example, if you get Unrestricted Resell Rights (URR), you can sell it any way you want: the “normal” way but also you can put it on eBay and other auction sites, you can add it to Dime Sales or Fire Sales, can use it as a bonus, you can bundle it with other products, etc.

This is commonly used with Private Label Rights to give essentially unlimited rights to the product.

Beware though that sometimes products “unrestricted” rights come with some actual restrictions. An example would be an Unrestricted PLR (UPLR) product that restricts you from claiming copyright.

Conclusion

Product rights can be confusing and surprisingly complex.

Understanding the basics of what each type of rights provides you will help you in making sure the products you do get match the needs you have for them.

Remember though that these rights categories just provide a general basis for the actual rights you will get. The ultimate rights are explicitly defined with the rights license you get when you acquire the product; be sure to read and understand that license.

I am providing a handy chart for you to keep track of all the various rights, click here to download it.

Future blog posts will go into detail about the primary rights: what they are, why you would want them and how to use them.

Please leave a comment below and let me if you have any questions about rights or let me know if I missed anything important. Thanks.

Talk soon,

David

The Shameless (Ethical) Marketer
http://www.Twitter.com/DavidHusnian
http://www.8-8-8Sale.com
http://www.MusicForInternetMarketers.com
http://www.SecretsOfGoogleAdWords.com
http://www.MadMondaySale.com
http://www.2ForTuesdaySale.com

.

This post from: Street Guide to Resell Rights. To read more post like this, head over to Street Guide to Resell Rights

Products Rights Explained