Let’s take a quick look at Private Label Rights so enticing…
With Private Label Rights (PLR) you get the actual “source”of product (the Microsoft Word file,the PHP source code,the AVI file,etc.) and usually get to (or must) put your name as the author.
Now just imagine what you could do with a bunch of,say,books that you “wrote”—ah,to be a published author. Fame,fortune,the good life… Lots of “your own”books and software and videos to sell and rake it in…
All of a sudden you’ve become attractive,your family is proud of you,you now connected,part of the “in crowd”,and money is no object…There is an emotional pull to PLR products that goes beyond what they actually are.
Rightly or wrongly having control of the product and being the author has a certain allure and appeal;giving PLR products a certain value above and beyond what they would be worth otherwise.
As you can expect then,Private Label Rights are frequently more expensive then any other type of rights since you change the product however you want,making it uniquely your own and differentiating you from others in the market.
But Buyer Beware
So you’re thinking,“Hey,that’s great. I can spend a little time and create a completely new product to sell. I’ll be rolling in it in no time”
Discounting the fact that people need to actually buy your product you will,well,you just might be wrong. PLR by itself does NOT let you actually sell the product,just change it. Even if it does have some resell right associated with it,a PLR product might have rights that are very restrictive and useless to you.
“What the…! I Can’t Sell It?!”
Don’t get me wrong…
Usually PLR products come with reasonable resell rights and frequently with Master Resell Rights (MRR) but I just want to make sure you understand that you can’t assume having PLR actually provides you with a sellable product. It confused me (still does sometimes) and confuses most people so I wanted to give you a heads up.
Oh,two things that are pretty common is that you cannot pass along/resell the Private Label Rights,and that you can’t use the initial author’s name.
What Do You Get?
This can be so different that I suggest you read my post on MRR (at About MRR) to learn what you must have and what would be good to have. In addition to what I say there,you will get the product source,as I mentioned above.
Depending upon the product you will get:
- eBook:the editable document,usually in Microsoft Word format.
- Graphics:the editable graphics,usually in Adobe Photoshop .PSD format.
- Software:the editable source code,for server-based software this is probably the PHP,HTML,JS and CSS files. For desktop application it is typically the Java,C/C++/C# or the Visual Basic source code.
- Video:the editable video file,usually the AVI files.
What else is there? Hmm,it’s all I can think of now. In a nutshell,that is all to PLR…As always read the license for the exact rights you receive and can pass on.
What Now?
Now that we’ve gone through MRR and PLR how ’bout looking at actually getting some rights products,let’s do that next time.
Talk soon,
P.S. If you are looking to learn how to get actual paying customer,invest in the Get More Buyers video training course.
P.P.S. Download the completely free,no obligation Master Resell Rights version of “7 Days To PLR Profits”;it is not even branded with my links 
